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About me1. CEO at ByndyuSoft http://byndyusoft.com
2. IT consultant
3. Blog http://blog.byndyu.ru
4. Teach in 2 universities
5. Organize .NET conference http://dotnetconf.ru
6. Moderate Google group
https://groups.google.com/forum/?hl=ru&fromgroups#!forum/dotnetconf
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My company
Outstaffing/Product-sourcing
Long complicated projects
Agile & Lean
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In the iteration rhythm we can lose strategic prospects
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Too global plans are far from reality:
1. Expensive
2. Changeable
3. Hard to share with a team
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Problems with project objectives
Described in documents too general
Described due to SMART but a team are not into it
Objectives are not figured out
Nobody asks about project goals
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Why do we do it?
The next project…The next feature list…
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Impact Mapping
Why?It is a key element of the map which answers the
questions: Why are we doing it? What is the purpose? This
element contains business objectives.
Who?
On the first branch we provide answers to questions: Who
can help us to gain results? Who can be an obstacle? Who
are users of our product? Here are all stakeholders and
other interested parties which can affect business goals.
How?
On the second branch we describe impacts on
stakeholders that we should do in order to achieve the
objectives. We are looking for answers: How will they help?
How to reduce their negative influence?
What?The third branch includes a task list. The typical questions
on this level: What must be done to create a necessary
impact?
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Impact Mapping
Why?
Who?
How?What?
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Why?Why do we do it?
What are our objectives?
Increase a Client Satisfaction in 2 times
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Tips&Tricks
John just said ‘Hello’ to Mary and Mary got married to him and had 3 kids in her thoughts.
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Tips&Tricks
Minimize the influence of the only person
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Tips&Tricks
Just facilitate a process!Don’t try to change a client mind
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Tips&Tricks
Even if goals are hard to measure try to set criteria to achieve them
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Tips&Tricks
Project objective setting is an iterational process
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Tips&Tricks
Don’t make up artificial objectives
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Who?Who can make a needed impact?
Who can detain a goal achievement?
Who are product consumers?
Increase a Client Satisfaction in 2 times
Marketing Department
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Forum Moderator
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How?
Increase a Client Satisfaction in 2 times
Marketing Department
Attract more customers
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Buy in one click …
Forum Moderator
One minute response
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Rebuild FAQ …
Business Ideas and Assumptions
How to help actors to make impacts on
objectives?
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What?
Increase a Client Satisfaction in 2 times
Marketing Department
Attract more customers
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Buy in one click …
Forum Moderator
One minute response
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Rebuild FAQ …
A list of tasks and features
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Impact Map is a good pet feature filter
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Prioritization
Increase a Client Satisfaction in 2 times
Marketing Department
Attract more customers
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Buy in one click …
Forum Moderator
One minute response
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Rebuild FAQ …
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The shortest way to the topmost goal
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Stakeholders fighting
Stakeholders are getting together for the first time
Each stakeholder shares common goals but wants to achieve his own
Everybody knows ideas of the others without deep understanding
Impact Mapping is a field to find compromises and deep dive into common ideas
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Kanban board modernization
What column is the last on your Kanban board?
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Impact Mapother practices
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Impact Mapping Story Mapping Kanban-доска
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Master class
Prepare a whiteboard, stickers and markers
Choose Product Owner
Start Impact Mapping:
Find project goals
Come up with how to measure the goals
Create a map of impacts
Depict your first ideas
Find alternatives
Prioritization
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Thanks!
I would be happy to answer your questions:
https://medium.com/@alexander.byndyu
alexanderbyndyu
alexander.byndyu@gmail.com
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