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Presentation given at Internet Librarian International looking at features of Google that are not widely known e.g. Fusion Tables, Google's Art Project, etc.

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

The Unknown Google: Google features & functions not seen on the search bar

Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci

www.marketing-intelligence.co.uk 31 October 2012

Internet Librarian International

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Google Options – the “Known” Google

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Known – but not by everybody….

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

The “Unknown” Google

•  Google Fusion Tables •  Google Public Data •  Google Trends / Think Insights •  Google Cultural Institute

!  Google Art Project !  Google StreetView Gallery !  Google WorldWonder Project

•  “Project X” !  Driverless cars, Google glasses, Space elevators….

And more….? 4

© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/fusiontables

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/publicdata

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/publicdata

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/publicdata

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/publicdata

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/insights

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/trends

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/trends

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/trends

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.thinkwithgoogle.com/insights

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.thinkwithgoogle.com/insights/

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/intl/en/culturalinstitute/

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.googleartproject.com

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.googleartproject.com

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.googleartproject.com

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.googleartproject.com

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/streetview

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/culturalinstitute/worldwonders/

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

www.google.com/culturalinstitute/worldwonders/

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Project Glass (g.co/projectglass)

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

More to come – but also to go

•  iGoogle going •  Google Labs gone •  Increased personalisation – with “extra” features

•  Project X !  Driverless cars !  Space elevators….

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© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.

Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk

Twitter: @awareci

Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102

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