IHRSA 2014 Global Federation Meeting - Using Social Media To Increase Membership - Bryan...

Global Federation Meeting #IHRSA2014 | Bryankorourke.com

"How to Expand the Club Market and Your Membership With Social Media"

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-bryankorourke.com

bryankorourke.comToday’s content will be available here. Helping others is

important, so please contact me with questions.

"How to Expand the Club Market and Your Membership

With Social Media"

3 WhyWhat How

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Why Technology Has ChangedMarketing

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6See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8bryankorourke.com

How you communicate with existing and potential members must change

with the times.

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Why

Social Media Connects Billions

Your existing and potential members decide what’s

relevant - we don’t.Global Federation Meeting #IHRSA2014 | Bryankorourke.com 8

Why

What Be Focused, Tell & Share Inspiring Stories

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Focus On 1-2 Networks First

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What

Care, Engage, Listen, Don’t SPAM

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What

12bryankorourke.com

Content Quality Vs. Quantity

What

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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

PLEASE ATTEND @GaryVee

#IHRSA2014 KeynoteFRIDAY 9:30 AM

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Success

CREATE & CURATE HELPFUL INSPIRING CONTENT

Global Federation Meeting #IHRSA2014 | Bryankorourke.com

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@WaterIsLifeSome organizations are doing great work on

content to advance their organizations#firstworldproblems

#WhyGetActive#IHRSA Digital Content Campaign

How Get Expertise, Adopt A New Mindset & New Tools

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How We Have Limited

Resources

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How VISION &LEADERSHIP#NEWMINDSET

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BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS

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CROWDSOURCINGServices delivered from a large online community

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TOOLS THAT MAKE IT EASIER

How

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TOOLS THAT MAKE IT EASIER

How

By Embracing New Approaches You Can Make A Bigger Difference.

I Promise.

3 WhyWhat How

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Global Federation Meeting #IHRSA2014 | Bryankorourke.com

"How to Expand the Club Market and Your Membership With Social Media"

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Thank You