Ifc & Capital Appeals 10.02.11

THE INTERNATIONAL FUNDRAISING CONSULTANCY

JOHN BAGULEY

WWW.IFC.TC

IFC BACKGROUND

STAFF & ASSOCIATES

StrategyCapital appealsMajor donor fundraisingFoundation research Bid writingDirect MarketingNew media

COMPANY OVERVIEW

A friendly professional team of consultants.

Many years of strategic, international and front-line experience.

With both an incisive and innovative view of fundraising.

INTERNATIONAL

Country Offices:• London (St Albans)• Milan• Geneva• Ottawa• Kiev

Partner Agencies:• France• Spain• Portugal• Netherlands• Belgium• Denmark• Germany• Ireland• USA• India• Australia

SPECIALIST AREAS

• Strategy• Capital campaigns• Individual giving• Major donors• Trusts and grants• Communications

• Corporates• Legacies• Research• Mentoring• Training• Digital media

HEALTH CLIENTS

• World Health Organisation

• Medical Foundation• Cancer Research• Royal Free Hospital• Horder Centre Hospital• British Heart

Foundation• etc

ETHICS

Codes of Practice

• Institute of Fundraising.• FRSB.• ACEVO.• EUConsult.• EFA.• AFP USA.

THE DRIVER

Successful consultancy is driven by passion and partnership…

THE DEAL

We will empower your staff with our knowledge and skills to take your fundraising programme into the future.

The fundraising department will be significantly strengthened as a result of IFC involvement.

CAPITAL APPEALS

Passion, drama and excitement.

Involve people at all levels.

Stages.Strengthen long-term

income.

CAPITAL APPEAL STAGES

Feasibility Study Silent Phase Public Phase Stewardship

Phase

FEASIBILITY STUDY

CASE FOR SUPPORT

Emotionally moving and intellectually satisfying…

CASE FOR SUPPORT

• Why the appeal is important.

• Who says so… Patrons etc

• How much is required.• Gift chart.• Acceptance of Funds

Policy.• Naming opportunities.• Great design.

SILENT PHASE I

CULTIVATION• Meeting face to face.• Cultivation events –

host, location, celeb, passion, pledge.

• Individual approach strategies.

• Appeal Chair.• Asking.

SILENT PHASE II

• Trusts & Foundations.• Companies.

• Appeal committees.• Individual asks.• Events / launch / ask /

cultivate.

PUBLIC PHASE

COMMUNITY

• Events – launch event.• TV, Radio, social media.• Alumni, parents,

grandparents.• Rotary etc.• Creating a dynamic

presence.• Whole oganisation…

STEWARDSHIP

QUESTIONS

John Baguley

CEOInternational Fundraising Consultancy

WWW.IFC.TC