If You're Not Paying for it, You're the Product

If You’re not paying for it, You’re the Product(and other stories about brands)

Jeremy EttinghausenCreative Director, BBH Labs

Rei InamotoChief Creative Officer, AKQA

“We have to figure out how to enable stories.”

London Underground advert for McCain’s Guilty Secrets

‘Turning consumers into agents that add value. That’s the puzzle.’will.i.am

‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’Six words for our time - Kevin Kelly

Screening

Screening

Interacting

Sharing

Sharing

Flowing

Accessing

Generating

SCREENING paid for with ATTENTIONINTERACTING paid for with ACTIONSHARING paid for with REPUTATIONFLOWING paid for with DONATION

ACCESSING paid for with INFORMATIONGENERATING paid for with CONTENT CREATION

blue_beetleMetafilter forum user

“If you’re not paying for it, you’re not the

customer, you’re the product being sold.”

Danke!@BBHLabs@jeremyet