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Building the Growth Mindset @keesvannunen
David vs Goliath
vs.
David vs Goliath
vs.
30% victory
David vs Goliath
vs.
63% victory (unconventional tactics)
Unconventional tactics
vs.
What is Growth Hacking?
Growth “Hacking”
CREATIVE MARKETING
SOFTWAREENGINEERING
& AUTOMATION
GHDATA ANALYTICS& TESTING
What is Growth Hacking?
CREATIVE MARKETING
David VS. GoliathYOU’RE David
Know your customers by heartMeasure (almost) everything
Test by handthen automate and code
SOFTWAREENGINEERING
& AUTOMATION
GHDATA ANALYTICS& TESTING
Growth Hacker vs. Digitale Marketeer
ACQUISITIONDigital Marketer
Sales/Product funnel
Growth “Hacker”
ACTIVATION
RETENTION
REVENUE
REFERRAL
Getting people to visit your website
Users get a great first time experience
Making sure users come back
How do we sell the product?
Users invite othersA growth hacker’s
due north is “Growth”
1. Bouw een Growth team
CEO
Developer Marketeer Designer
Kern competenties: Creatief / Nieuwsgierig / Analytisch / Obsessief
e
2. Experiment Framework
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
Funnel Analyse
Heatmaps
Customer Conversations
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
A/B Tests
Cohort Analyse
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
3. Vul je toolkit
4. Begrijp je klant
27
10X product launch
5. Creer het WOW-moment
6. optimaliseer retentie
7. Tune de growth engine
• 4 Stages of a channel
• Wild West
• Exponential Growth
• Tragedy of the Commons
• Moderation stage
context = key
BAR THUIS
8. company culture
Thanks kees@felgrijs.nl @keesvannunen
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