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Intelligent Content is here today. We as content professionals are starting to adopt the needed techniques to deliver smart, relevant, and meaningful content that is being driven by big data and customer centric approaches. However, our organizations may not be ready to deliver this content. This discussion outlines those core components needed within an organization to deliver Intelligent Content.
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Steve Walker, Senior DirectorExperis Global Content SolutionsFebruary 27, 2014
Get Smart About Intelligent Content: A Checklist for Change
#SmartChecklist
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About Me
@_SteveWalker
ExperisSpark.com
Steve.Walker@Experis.com
LinkedIn: SteveWalker
Experis: Global Content Solutions
We guide clients to strategically create,
manage, and deliver information
worldwide.
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Current State / Future State
What if?
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Why are we (you) here?
Goal of the next 40 minutes:- Challenge you a bit.- Provide you a tool and
framework to manage the change to intelligent content.
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Topics to Explore
What is Intelligent Content?
Prepare to Ride the Wave
Intelligent Content and the Content Value Chain
The Checklist
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What is Intelligent Content?
• Relevant
• Available
• Personalized
• Portable
• Current
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What is Intelligent Content?
Presents itself as
• Ubiquitous
• Mobile
• Synchronized across a channel
• Lower cost to produce
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Prepare to Ride the Wave
Major themes driving change
– Big Data/Big Content
– Customer/consumer experience
– Content production mantra
• Better quality
• Reduced costs
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Intelligent Content and the Content Supply Chain
Authoring Enterprise Content
Management
User/Customer Experience
Globalization
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Authoring Enterprise Content
Management
User/Customer Experience
Globalization
Authoring Enterprise Content
Management
User/Customer Experience
Globalization
Authoring Enterprise Content
Management
User/Customer Experience
Globalization
Marketing/ Communications
Tech Pubs
Other
Flatting out the Chain
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The Checklist
Prepare for effective creation, management, and distribution of your intelligent content
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The Checklist
Strategy
Executive Sponsorship
Education
Strategy
Budget
Leadership to connect the pieces
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The Checklist
Authoring
Integrate authoring processes into technology platform
Resources and training around content production trends
Define and manage variable content producer pools
Content Curation
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The Checklist
Technology
Understanding ECM technology overlaps and limitations
Marketing automation solution
Authoring solution
CMS solution
Globalization considerations
Business intelligence solution
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The Checklist
User Experience
Analytics
Content cadence
Mobile professional
Content Curator
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The Checklist
Globalization
Connect your Localization provider into the content supply chain
Leverage the correct technologies
Machine Translation
LMS/TMS, etc
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Did we accomplish our goal?
Executive Sponsorship
Education
Strategy
Budget
Leadership to connect the pieces
Authoring
Integrate authoring processes into technology platform
Resources and training around content production trends
Define and manage variable content producer pools
Content Curation
Technology Understanding ECM technology overlaps and
limitations
Marketing automation solution
Authoring solution
CMS solution
Globalization considerations
Business intelligence solution
User Experience
Analytics
Content cadence
Mobile professional
Content Curator
Globalization
Connect your Localization provider into the content supply chain
Leverage the correct technologies
Machine Translation
LMS
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Time to take action.
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My Challenge to you . . .
Take this framework to your manager/team and check the boxes and ….. report back.
ExperisSpark.com/smartchecklist
“#SmartChecklist 10 checks”
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About the Speaker
Steve Walker, Senior DirectorExperis Global Content Solutions
• 20 years in Content related disciplines
• Responsible for Content related Services profile for Experis and implementation of all content related projects
• Specific focus in the maturation in the Enterprise Content Management arena.
• Background includes - Enterprise Data Flow, User Experience, Web Content Management, Collaborative Technologies, Language Services, Knowledge Management, Web 2.0, Social Consulting, and other business disciplines.
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About Experis
• $22B organization
• National coverage
• Dedicated Global Content Solutions practice
• Blend of content and technology
• Top 10 provider of globalization services
Global Content Value Chain
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Questions?
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