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År 2013 kommer nästan 70 % av företagens driftkostnader att läggas på existerande IT. Endaste en av fem organisationer lägger idag mer än 50 % av IT-budgeten på nya projekt. Med vetskap om den digitala tillväxt vi har framför oss, handlar ödesfrågan enligt Don Boulia, Vice President Strategy, IBM Software Group, därför om hur väl ett företags infrastruktur klarar förändringarna. Nya lanseringen i familjen IBM PureSystems, PureData, adresserar utmaningarna med stora datamängder. Talare: Don Boulia, Vice President IBM WebSphere Cloud, Per Fredriksson, IBM PureSystems Executive Architect Besök http://smarterbusiness.se för mer information.
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Addressing Big Data Challenges withIBM PureSystems
Don Boulia
Vice President Strategy, Software Group
IBM
1. Technology factors
2. People skills
3. Market factors
4. Macro-economic factors
5. Regulatory concerns
6. Globalization
Source: IBM CEO Study 2012
Technology is the leading force for impacting business
71% of CEOs identify technology as the most important external force impacting their organizations*
Factors impacting organizations
Source: IBM CEO Study 2012
* 2012 IBM Global Data Center Study
68% of IT operating costs in 2013 will be
for management and administration
Only 1 in 5 organizations allocate more
than 50% of IT budget to new projects
2013
68%29%
1996
* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966
Is IT ready for the challenge?
Integration by DesignDeeply integrating and tuning hardware and software
Built-in ExpertiseCapturing and automating
what experts do
Simplified ExperienceMaking every part of the IT lifecycle easier
It is time for a new class of expert integrated systems
Expert Integrated System
General Purpose Components
Custom Built System
Today’s problem: Time and effort is spent tuning general purpose components
The PureSystems solution: simplifies the entire IT project lifecycle
Design / Deploy Manage / Maintain
PureSystems deliver greater simplicity, speed & lower cost
Reduced Time, Cost and Risk
PureSystems simplify each phase of the systems lifecycle
Streamlined: Pre-integrated,
pre-tested, ready to run
Accelerated: System up and
running in hours
Simplified: Fully integrated
management
Integrated: System level
updates and upgrades
Patterns of expertise
Infrastructure
Delivering Infrastructure Services
Application Platform
Delivering Platform Services
Platform as a Service Virtualization Service level management Dynamic resource scalability Highly standardized infrastructure Automated provisioning of IT resources
Infrastructure as a Service Multi-tenancy User-based self-service Usage-based reporting Catalog of services
Data Platform
Delivering Data Services
Infrastructure Platform
Delivering Infrastructure Services
Application Platform
Delivering Platform Services
• Select model– for Transactions– for Analytics– for Operational Analytics
• Select size• Load data
Data Platform
Delivering Data Services
Today’s big data challenges are increasing demands on data systems
Mobile
Cloud
Social
Big DataAnalytics
Commerce
Increasing
Volume of datarequires growing capacity
35 ZB
by 2020
50x
2010
Increasing
Variety of datarequires new techniques
Increasing
Velocity of data
requires higher performance
Millions oftransactions per second
Billions ofdevices & sensors
2020
Real Time Fraud DetectionCustomer AnalysisE-commerce
Transaction Processing Reporting and Analytics Operational Analytics
Different applications rely on different data processing
Transaction Processing Reporting and Analytics Operational Analytics
Scalable Transactional Database
Different data workloads require different solutions
for TransactionsOptimized system delivering
data services for transactions
for Operational AnalyticsOptimized system delivering
data services for operational analytics
for AnalyticsOptimized system delivering
data services for analytics
Clients are realizing the value of PureData capabilities
A global leader inpayment-processing
Transactions DB2 cluster provides advantages over competition Lower cost payment routing improves competitiveness Easily handles transaction volumes during shopping peaks Extremely high availability at the required scale
Analytics “NYSE … has replaced an Oracle relational database with a data warehousing appliance from Netezza, allowing it to conduct rapid searches of 650 terabytes of data.”
ComputerWeekly.com
Operational Analytics
A leading global credit card provider
Operational Data Warehouse handles 80 million Tx/day Supports fraud assessment, customer care & SAS analytics >2500 avg. concurrent users >5TB loaded per day – including throughout peak hours
Analytics & Transactional Applications
Transactional Data Services
Analytic Data Services
PureApplicationSystem
PureData System
for Transactions
for Analytics
for Operational Analytics
Credit card management
Real Time Fraud
Detection
CustomerAnalysis
E-commerceCatalog & Cart
Next best offerCoupon
Order management
Smart consolidation of application and data services
Growing ecosystem with 60+ PureData partners
Delivering the value of expert integrated systems
Infrastructure
Delivering Infrastructure Services
Application Platform
Delivering Platform Services
Data Platform
Delivering Data Services
© International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication, PureData and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml All rights reserved.
Addressing Big Data Challenges withIBM PureSystems
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