ibeacons in retail - Auckland retail summit 2014

iBeaconsNew opportunity for retail

Customers need you

• Customers want to buy from you !

• But sometimes it’s too hard

But not in the way they used to

Proximity vs Location• Both are useful and important

• Location generally by GPS

• Location not specific enough

• Location lacks context

The rise of mobile

18.9% Increase in online sales over 2012

39.7% increase in mobile traffic

$135.27 average online order

http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf

Black Friday sales in the USA 2013

Drive more customers into your stores

Enhance the in-store experience

Support customers to get product information

Know your customers

Discover how your physical stores contribute to online sales

Waitrose

• Supermarket chain

• Push message with personal welcome

• Scanning bar codes for product info

• Call for staff assistance incl. who, where and

what the like

• Location sensitive discounts

Permission = Trust• Get the EXPLICIT permission of your customers

Early adopters

• Apple

• Macy’s - Shopkick

• Major League Baseball

What are iBeacons

iOS vs Android

Nathan Donaldson

www.boost.co.nz

nathan@boost.co.nz

nz.linkedin.com/in/nathandonaldson/