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CONTENTS
• Ineffective CSR Campaigns • Innovative Public Awareness Campaigns • Best Practices for CSR
Chevron launched the
“We Agree” campaign to highlight the company’s
commitment to clean energy, and
the community.
It was spoofed. To say it backfired is an understatement. Lesson Learnt: Don’t underestimate the intelligence of the consumer.
For each pink bucket of chicken purchased, KFC will donate 50 cents to fight breast cancer.
WHAT THEY ADVERTISED :
KFC launched the “Bucket for a Cure” campaign to improve its brand name as a socially responsible organization. Customers saw through the act. Lesson Learnt: Know what you can sell and what you can’t.
THE DETAIL THEY FORGOT TO ADD:
Only celebrities showed up to the party. They forgot to invite the public.
Provides assistance to children and mothers in developing countries.
1. United Nations Children's Fund (UNICEF)
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