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This talk was given at the 2013 Information Architecture Summit. As user experience designers we work with a variety of different people, everyone from engineers to executives—not to mention the end users themselves. Successful team collaboration and empathy for the users are key to designing a superior user experience, but how do you do this when you are working with a myriad of different personality types? Can you keep personality conflicts from negatively impacting your work? This session will focus on identifying different personality types and learning how to communicate and work better with them. You will walk away with tips on collaborating more effectively with team members, selling UX to executives more successfully, and connecting more easily with end users when conducting research. Some of the most well-known people in our industry have agreed to take a personality test just for this session. Come find out who they [really] are by putting your new skills to the test!
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I Can’t Work With You, But I Need To.
Kyle Soucy | @kylesoucywww.UsableInterface.com
Photo credit: http://fogsmoviereviews.files.wordpress.com/2012/07/office_space_peter.png #PersonalityTypes
Most people have significantly
different behavioral styles
Why is this important?
@kylesoucy | #PersonalityTypes
It’s reflected in our work.
@kylesoucy | #PersonalityTypes
Are you responsible for this?
“To sell UX research to people, one must first know them very well.”
- Tomer Sharon
@kylesoucy | #PersonalityTypes
Understanding
Yourself and Others
People come in types
Analytical Driver
Amiable Expressive
“Thought person” “Action person”
“Front person”“People person”
Peter Drucker
Isn’t that stereotyping?
@kylesoucy | #PersonalityTypes
Photo credit: http://4.bp.blogspot.com/-kQ2KbKL7G-s/TcPXnC-AlRI/AAAAAAAAFL4/7JQCHJQssdQ/s1600/woody-allen-2.jpg
Analyticals tend to be:
✓ Perfectionistic
✓ Systematic and well organized
✓ Data junkies
✓ Introverts
✓ Emotionally reserved
@kylesoucy | #PersonalityTypes
Photo credit: http://4.bp.blogspot.com/-kQ2KbKL7G-s/TcPXnC-AlRI/AAAAAAAAFL4/7JQCHJQssdQ/s1600/woody-allen-2.jpg
@kylesoucy | #PersonalityTypes
Photo credit: http://upload.wikimedia.org/wikipedia/commons/9/96/Donald_Trump_by_Gage_Skidmore_2.jpg
Drivers tend to be:
✓ Fast-paced
✓ Decisive
✓ Highly-independent
✓ Task-oriented
✓ Get-it-done people
@kylesoucy | #PersonalityTypes
Photo credit: http://upload.wikimedia.org/wikipedia/commons/9/96/Donald_Trump_by_Gage_Skidmore_2.jpg
@kylesoucy | #PersonalityTypes
Photo credit: http://dontstepinthepoop.com/wp-content/uploads/2010/07/Mr-Rogers-a_jpg.jpg
Amiables tend to be:
✓ People-oriented
✓ Sensitive
✓ Conflict/confrontation avoiders
✓ Cautious
✓ Embarrassed by recognition
@kylesoucy | #PersonalityTypes
Photo credit: http://dontstepinthepoop.com/wp-content/uploads/2010/07/Mr-Rogers-a_jpg.jpg
@kylesoucy | #PersonalityTypes
Photo credit: http://images6.fanpop.com/image/photos/32000000/Robin-Williams-robin-williams-32089746-2798-3917.jpg
Expressives tend to be:
✓ Outgoing
✓ Energetic
✓ Impulsive
✓ Visionaries
✓ Extroverted
@kylesoucy | #PersonalityTypes
What’s your type?
Get feedback from others
Co-workers know you best
You’re perfect! (I raised you)
Not your mother...
Identifying people’s type
Ask yourself two key questions...
@kylesoucy | #PersonalityTypes
How assertive are they?
How responsive are they?
Assertives(Drivers & Expressives)
Talk more, faster, & louder. Gesture more & demonstrate
more energy
@kylesoucy | #PersonalityTypes
Responsives(Amiables & Expressives)
Use more facial animation & more vocal inflection.
Show more emotion
@kylesoucy | #PersonalityTypes
Less assertiveLess responsive
Analytical Driver
Amiable Expressive
“Thought person” “Action person”
“Front person”“People person”
More assertiveLess responsive
Less assertiveMore responsive
More assertiveMore responsive
Communicate Better
With Different Types
The Myth ofIncompatibility
@kylesoucy | #PersonalityTypes
The problem isinflexibility
“You can only change your half of a relationship.”
- Robert & Dorthy Bolton
@kylesoucy | #PersonalityTypes
Flexing Your Type
@kylesoucy | #PersonalityTypes
Select only 2-3 behaviors to
temporarily change
@kylesoucy | #PersonalityTypes
This is not conformity
Why, yes. I love Michael Bolton’s music.
Mimic the other person’s type
@kylesoucy | #PersonalityTypes
For analyticals you can try to:
✓ Give clear expectations/deadlines
✓ Give details
✓ Be precise and focused
✓ Be tactful and reserved
✓ Honor precedents
Source: https://www.manager-tools.com/docs/BeEffectiveWithDISC.pdf
@kylesoucy | #PersonalityTypes
For drivers you can try to:
✓ Communicate briefly; to the point
✓ Respect their need for autonomy
✓ Let them take the lead
✓ Show independence
✓ Stick to the topic
Source: https://www.manager-tools.com/docs/BeEffectiveWithDISC.pdf
@kylesoucy | #PersonalityTypes
For amiables you can try to:
✓ Approach in a friendly informal manner
✓ Use sincere appreciation
✓ Provide recognition in private
✓ Let them go slow into change
✓ Listen more than talk
Source: https://www.manager-tools.com/docs/BeEffectiveWithDISC.pdf
@kylesoucy | #PersonalityTypes
For expressives you can try to:
✓ Be relaxed and sociable
✓ Give them public recognition
✓ Use humor
✓ Let them tell you how they feel
✓ Keep the conversation light
Source: https://www.manager-tools.com/docs/BeEffectiveWithDISC.pdf
@kylesoucy | #PersonalityTypes
Make Differences Work For You
@kylesoucy | #PersonalityTypes
h"p://dotekomanie.cz/wp-‐content/uploads/2013/02/1348954053_steve-‐jobs-‐and-‐wozniak-‐1977_1024x796_91966.jpg
I have people skills; I am good at dealing with people... What the hell is wrong
with you people?!?
Learn more...
- People Styles At Work And Beyondby Robert Bolton & Dorthy Grover Bolton
- It’s Our Research: Getting Stakeholder Buy-in for User Experience Research by Tomer Sharon
- 27 Powers of Persuasion by Chris St. Hilaire
@kylesoucy | #PersonalityTypes
www.usableinterface.com
@kylesoucy
Thank you.
/usableinterface
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