HyperIsland_Pitch Metro/DARE

Alvaro

Basim

Claudia

Ines

Isabelle

Thomas

THE DARK SIDE

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

brand

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

DIGITAL?

DIGITAL SERVICES WITH AN ANALOGUE MINDSET.

Alvaro

Basim

Claudia

Ines

Isabelle

Thomas

DARK AND DIGITAL

Let’s use digital to rethink and remake the newspaper in a way that !ts the

readers’ needs and that is still on-brand.

readers

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

WHY MILLENNIALS?

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

13,9 million Millennials.

Source: http://www.neighbourhood.statistics.gov.uk/HTMLDocs/dvc1/UKPyramid.html

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

INSIGHTS

✓ SOCIAL MEDIA IS IMPORTANT

✓ WANT THINGS FAST AND EASY

✓ LIVE OUR LIFE CLOSE TO OUR DEVICES

✓ HAVE HIGH EXPECTATIONS ON SERVICES

“I often don’t have a lot of time. When I have a tight schedule, I’m only interested in the news that is the most important to me.”

Carolina, 24.

Time

“I want to read what I care about. News is not only about the world, it’s more about me.”

Gustav, 28.

News

concept

How can Metro give urban millennials a useful and dynamic experience throughout the entire day?

1. TIME2. CUSTOMIZATION

3. RELEVANCE

BRYAN’S

METRO

?