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How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.
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How we got more than700 mentions on twitter
in less than 2 hours?
Lets face it.. How hard can it be?
700 mentions in 2 hours is not a joke….
After all,You have to think from
the POV of your…..
What engaging on twitter looks like?
What it actually is…
If we do some math.. The cost for creating such buzz, you will have to spend some cool $$$
$...
If we do some math.. The cost for creating such buzz, you will have to spend some cool $$$
$...
Not to mention, Twitter Ads are quite
expensive.. And you might not even have access to it
Honestly, Twitter is
not as easy as
Facebook !!
Few problems that we see !
1. Not very social
1. Not very social2. Too much marketing
messages
1. Not very social2. Too much marketing
messages3. Not very innovative in
their campaigns..
Why brands struggle to create a following ?
Because they only hear,
they don’t listen…
Also many community managers crib about…
That’s right, you have to make sense, …
Focus on Context,
Not just on
Content…
Why Twitter Contests?
Drive traffic or user actions
Drive traffic or user actionsEngage followers & customers
Drive traffic or user actionsEngage followers & customersGather feedback
And Yes….To Acquire followers
So when people tweet the most?
Image Courtesy – Jeff Bullas
So how we did it? And what can you learn from it?
Campaign : Twitter Ninjas
Day and Time: Friday Noon
Twitter Contest Recipe!
#1 Clearly Define Your
Contest Parameters and Rules
Relevant Prize for Target Audience
Easy to Understand Call to Action for users to
participate
Users Informed about the guidelines
ContestLanding Page
#2 Establishing Measurement
Procedures
Establishing Measurement Procedures
Consistent campaign measuring and reporting is an integral part of any social media campaign, but it is especially important with Twitter contests.
Be sure to establish a measurement procedure before the contest launches and establish benchmarks, or you might also miss out on crucial data.
Figure Above: Simplify360 Analytics Dashboard.
#3Activation of Hash Tag
Teaser Tweets
Penultimate Tweet
#4Let some of the key
influencers on your timeline know about it.
Request them to RT.
Contest is on …………
#5Mix some fun and wit
Mix some fun and wit in your tweets!
Craft funny and witty filler tweets for keeping the momentum going!
(c) Copyrights 2013 InRev Systems www.simplify360.com
#6Contest Closure
(c) Copyrights 2013 InRev Systems www.simplify360.com
#7Publicly announce the winner while
highlighting the achievement !
(c) Copyrights 2013 InRev Systems www.simplify360.com
Fantastic Numbers
60 genuine followers,
739 mentions,
Influence score jumped
from 44 to 50
(c) Copyrights 2013 Simplify360 www.simplify360.com
For Details, Visit -
http://simplify360.com/http://simplify360.com/blog/
http://www.facebook.com/simplify360
@simplify360
Thank You!
Image Credits;empowernetwork.combeyond8bit.comyowchuan (meshio.com)dmnews.comDemetri MartinSchulzindigocoach.netpostadvertising.comWikimedia commonscazeriney.wordpress.commbahighway.commeinlilapark.blogspot.in
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