How to use LinkedIn as a businesss

By: Bridgette Gigear, Eddie Fennimore, Keith Mader, and Jennifer

Mui-Chan

LinkedIn Company and Background

• A professional networking site used by both individuals and businesses

• 150 million members build upon their professional network and manage their own professional identity

• Started in 2002 but wasn't officially launched until May 5, 2003

• Every Fortune 500 company from 2011 has executives as members on LinkedIn

Discussion Question

• Brand Awareness?

• Target Customers, Distributors, Bloggers, etc?

• Promotions?

How can LinkedIn be used to leverage your client?

LinkedIn Advantages

1. Using LinkedIn as a Promotional Tool2. Integration of LinkedIn With Other Media

Platforms3. Using LinkedIn to Build Brand Awareness 4. Using LinkedIn to Drive Traffic5. Using LinkedIn to Build Targeted

Relationships

Using LinkedIn as a Promotional Tool

• Businesses can also purchase advertising space on other profile accounts to better maximize customer reach

• LinkedIn can be used as a way for businesses to fundraise as well as a way to find potential investors

• It's a great location to promote an event• Creating LinkedIn Ad Campaigns• Utilizing Events to Engage Clients

Integration of LinkedIn With Other Media Platforms

• On products page, there is a location for posting YouTube videos that can link to the company YouTube page.

• LinkedIn allows businesses to enter keywords into their summary pages on their profile.

• LinkedIn can be synced with Twitter to update statuses.

• Import your WordPress, TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal blog feed to your profile.

Using LinkedIn to Build Brand Awareness

1. Employees contributing to conversations/ forums. “Brand Advocates”

2. Company Pages/ Brand Pages.3. User recommendations for products.

Using LinkedIn to Drive Traffic

Link to your company website via:• 1) Employee profile pages• 2) Company Pages• 3) Conversation/ Forums• 4) Recommendations • 5) News Feed for followed companies

Using LinkedIn to Build Targeted Relationships

• Allows companies to research on prospective clients, current product users, and monitor chatter in applicable group message boards.

• It's often important to develop relationships with distributors and distributor representatives.

• Using Groups to Connect with People

• How can LinkedIn be used to leverage your client’s:

• Brand Awareness?

• Target Customers, Distributors, Bloggers, etc?

• Promotions?

Questions?