How to revamp your sales and marketing - your revenue engine - for 2012

Expertise . Quality . Results

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YOUR AUDIENCE

YOUR MESSAGE

SALES – Squeezing dollars out of that interaction.

MARKETING – getting your message to your audience. That’s it!

“REVENUE+” PLAN

› Develop a detailed, reliable revenue plan based on best

practices

› Drive stakeholder buy-in

› Define resource allocation, timelines, success metrics

› Develop an execution blueprint

AUDIENCE DEFINITION

› KYC – Know Your Customer

› TAP – Target Account Plan

› Audience segmentation and tracking “breadcrumbs” from TAP

› TAC – Target Account Contacts

HIGH-RELEVANCY CONTENT

› Content that speaks to each customer’s precise need / pain

› Replace generic message with audience-specific message

› Message must speak to business need, business value proposition

and ROI

DIGITAL COMMUNICATION

› Full-suite approach to digital marketing

› Full-cycle program design, development, implementation, follow-through, and reporting

› Primary measure of success is response-rates

HUMAN-TO-HUMAN CONTACT

› TeleServices for personal outreach

› Program respondent follow-through

› Data and List Improvement

› Marketing surveys

› Event recruitment

› Promotions and offers

SALES QUALIFICATION

› Full BANT qualification prior to hand-off as Qualified Sales

Opportunities

› Highly experienced and seasoned enterprise sales executives

› Rapid escalation of forecastable sales revenue

THE REVENUE ENGINE ‘BACKBONE’

› Develop a sales and marketing process unique to your business

› Develop critical metrics for the revenue engine

› Optimization via detailed and accurate analytics

› Maximize your investments in your CRM / Marketing Automation systems

CONTENT DEVELOPMENT & DISTRIBUTION

Content audit, strategy and development program that enables

› High-impact, highly-relevant messages

› Efficient and effective content distribution mechanisms

LOCATIONS

AWARDS

Best Places to work in the Bay Area -

2009Best Overall

Company o the Year – 2008, 2009, 2011

NORTHBOUND

In business since 1996

480 employees, all in the United States

ABOUT US

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