How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros

How to Pack Your Class for Yoga & Fitness Pros

Marketing Your Way to Success Workshop presented by Melodie Tao

Opening Meditation

Welcome!

• What are you excited about with you business?

• What yoga pose are you working on?

Today We Will Learn…How to Pack Your Class!

• Keep current students coming back

• Build your personal brand on social media

How to Pack Your Class

Keep Current Students Coming Back

1. The Name Game

2. Create consistency with peak poses

3. Ask

Success Story- Jen Pastiloff, The Manifest - Station

• 76K+ Facebook Likes

• 10K + Twitter Followers

• Over 1 Million Readers- themanifeststation.net

• Sold out retreats worldwide!

The Name Game

Create Consistency

Ask• Mention upcoming things about your next class

• Ask students to bring a friend

• Ask students to connect with you online

Build Your Personal Brand Online 1. Facebook

2. LinkedIn

3. Instagram

Branding Questions • What comes to mind when you hear the word brand or branding?

• How many people have Googled themselves? What did you find?

• Does anyone know the origin of the term branding?

Brand: Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding began as a way to tell one person's cattle from another by means of a hot iron stamp.

Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion.

What is a Brand?

• When logged on to your personal Facebook profile you can create and run a business page.

• Check your privacy settings to ensure you’re only providing public information you intend to.

• Check your privacy settings on each photo album.

• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.

Update Your Personal Profile

Personal Profile:• If connecting with prospective students on Facebook include your company and a brief description so

customers associate you with your business and brand• Link personal page to your business page.

Business Page:• Company information• Link back to your website• Links to your other social networks• Public Classes

Personal Profile vs Business Page

DO NOT use a personal profile as a business page

Correct business page: https://www.facebook.com/thepbrealityshow

LinkedIn• Contact Information: Include your company’s website. Under website

listings choose “other” and write in the specific name for your company rather than just listing “Company Website”.

• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients.

• Add multimedia: Photos, Videos, Presentations.

Instagram Tips• Hashtags:

Internal- Hashtags used to track your own events and business. #HapaKids #HapaTRX#HapaYoga

External- General hashtags used to seek out accounts and customers who share your interest. #Yoga #HotYoga #YogaChallenge #StopDropAndYoga

• Comment on photos.

• Take photos related to your brand that give people a glimpse of what you’re doing

Special Offer!

$99

$77 NOWX

• Pick My Brain! Custom one on one marketing consulting session with Melodie. We will go through all of your online resources, social networks and establish a strong marketing strategy .