How to market Plone the Web2.0 way

mrtopf.dehttp://comlounge.net

Marketing for Plonethe Web2.0 way

Christian Scholz, COM.loungehttp://comlounge.net

Plone & Second Life Consulting

http://mrtopf.de/connect

http://comlounge.net

http://mrtopf.de/connect

marketsreaching outconversationCO

NT

ENT

S

http://comlounge.net

http://mrtopf.de/connect

marketsa brief history of

http://comlounge.net

http://mrtopf.de/connect

back in the days....

http://comlounge.net

http://mrtopf.de/connect

mass distribution marketing model

BRAND

G

G

G G G G

GGGG

G

GG

GGG

http://comlounge.net

http://mrtopf.de/connect

mass distribution marketing model

BRAND

G

G

G G G G

GGGG

G

GG

GGG

http://comlounge.net

http://mrtopf.de/connect

BRANDnew marketing model

G

GG

G

G

G

G G

http://comlounge.net

http://mrtopf.de/connect

BRANDnew marketing model

GG

G G G

GG

GG

G

GG

G

G

G

G G

http://comlounge.net

http://mrtopf.de/connect

BRANDnew marketing model

GG

G G G

GG

GG

G

GG

G

G

G

G G

http://comlounge.net

http://mrtopf.de/connect

http://cluetrain.com

„Markets areconversations“

http://comlounge.net

http://mrtopf.de/connect

reaching outconcepts for

http://comlounge.net

http://mrtopf.de/connect

I <3 Plone

http://comlounge.net

http://mrtopf.de/connect

community in a closed loop

GGGG

G

G

G

G

G

G

G

GG

GG

http://comlounge.net

http://mrtopf.de/connect

community in a closed loop

GGGG

G

G

G

G

G

G

G

GG

GG

http://comlounge.net

http://mrtopf.de/connect

we need to reach out

JS

OpenSource

Python

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

create high quality contentCREATE

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

create high quality contentCREATE

mix your topics!MIX

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

create high quality contentCREATE

mix your topics!MIX

advertise yourselfSPREAD

http://comlounge.net

http://mrtopf.de/connect

GROW YOUR

COMMUNITY

create high quality contentCREATE

mix your topics!MIX

advertise yourselfSPREAD

address different audiencesCONNECT

http://comlounge.net

http://mrtopf.de/connect

avoid pitfalls

http://comlounge.net

http://mrtopf.de/connect

avoid pitfalls

http://comlounge.net

http://mrtopf.de/connect

http://comlounge.net

http://mrtopf.de/connect

conversationtools for

http://comlounge.net

http://mrtopf.de/connect

BLOGScomments technorati.comtrackbacks RSS

http://comlounge.net

http://mrtopf.de/connect

http://www.openplans.org/projects/ploneweb20

http://comlounge.net

http://mrtopf.de/connect

Podcast

http://comlounge.net

http://mrtopf.de/connect

Podcastconvert your blog to a podcast:http://feedburner.com

http://comlounge.net

http://mrtopf.de/connect

VideoBlogTutorials: http://freevlog.orgHosting: http://youtube.com or http://blip.tv

http://comlounge.net

http://mrtopf.de/connect

SOCIALNET

WORKS

http://comlounge.net

http://mrtopf.de/connect

SOCIALNET

WORKS

http://comlounge.net

http://mrtopf.de/connect

SOCIALNET

WORKS

twitter.comjaiku.compownce.comfacebook.comdel.icio.ussecondlife.comxing.comlinkedin.comlast.fmmyspace.comflickr.comyoutube.com

http://comlounge.net

http://mrtopf.de/connect

twitter.comtwittervision.com

http://comlounge.net

http://mrtopf.de/connect

twitter.comtwittervision.com

http://comlounge.net

http://mrtopf.de/connect

twitter.comtwittervision.com

http://comlounge.net

http://mrtopf.de/connect

http://twitter.com/plone

http://comlounge.net

http://mrtopf.de/connect

facebook.com

http://comlounge.net

http://mrtopf.de/connect

Second Life

http://comlounge.net

http://mrtopf.de/connect

Second Life

http://comlounge.net

http://mrtopf.de/connect

offlineUnconferences / Conferences Barcamp (http://barcamp.org)

Web Monday

http://comlounge.net

http://mrtopf.de/connect

http://comlounge.net

http://mrtopf.de/connect

conclusion

http://comlounge.net

http://mrtopf.de/connect

conclusionEverybody counts!

http://comlounge.net

http://mrtopf.de/connect

conclusionEverybody counts!

Everybody can help!

http://comlounge.net

http://mrtopf.de/connect

conclusionEverybody counts!

Everybody can help!Grow your own community

http://comlounge.net

http://mrtopf.de/connect

conclusionEverybody counts!

Everybody can help!Grow your own community

Create Conversations!

http://comlounge.net

http://mrtopf.de/connect

questionstime for

http://www.openplans.org/projects/ploneweb20