How to Magnetise Your Online Marketing and Generate Leads

E: | F: | T:

How to

Magnetise Your

Online Marketing

AND GENERATE LEADS

E: | F: | T:

Definition:A lead magnet is an offer (usually free) dedicated to giving your website visitor something relevant and of value in exchange for their contact information, usually their name and email address

What is a lead

magnet?

E: | F: | T:

A good lead magnet can

generate thousands of leads

per month in any business

E: | F: | T:

✓ Who are your customers?✓ What questions or problems do

your customers have?✓ How will your lead magnet

answer these questions or solve these problems?

✓ What lead magnet format would be the best way to provide answers or solutions to questions and problems?

✓ What are your competitors doing?

Before you

start

E: | F: | T:

Your lead magnet has to:

✓ Solve a real problem✓ Demonstrate your unique offer✓ Promise one ‘quick win’ ✓ Be super specific✓ Be quick and easy to digest✓ Be easy ideas or steps to

implement✓ Be of high value to the

customer✓ Be of low cost to you✓ Be instantly accessible

Key criteria

E: | F: | T:

Lead Magnets that Work

Checklist Cheat Sheet Toolkit

E: | F: | T:

Lead Magnets that Work

Template Swipe File Calendar

E: | F: | T:

Lead Magnets that Work

Plan/Planner Quiz Video Tutorial /

Webinar

E: | F: | T:

✓ A snappy, descriptive, eye-catching title

✓ Visually attractive✓ Provide real value to your

customers✓ Not comprehensive; it should

provide part of the answer✓ Cover one, key, topic✓ Have one, specific, call to action

The anatomy

of a great

lead magnet

E: | F: | T:

What’s Next?KATHY ENNISEmail: kathy@littlepiggy.ltd

Any questions after this session:

facebook.com/LittlePiggyUK@kathyennis