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How To Leverage Incrementality in the Affiliate Channel
Courtney Pearson
Sr. ManagerOvative Group
Steven TazicDirector of MediaRise Interactive
Christopher Weston
Affiliate ManagerCabela’s
INCREMENTALITY
SETTING THE STAGE . . .
EVOLVING METRICS . . .
OPPORTUNITY FOR DEFINITION . . .
NEW TO FILE
L T V
UNIQUE CONVERSIONS
UNIQUE CONVERSION . . .
1d
CROSS-CHANNEL CONVERSION . . .
COMMON CHALLENGES . . .
ORG STRUCTUR
ESCROSSDEVICE
ATTRIBUTION
DISPARATE DATA
CONTEXT FOR PERFORMANCE
ARE ALL CONVERSIONS VALUED THE SAME?
WHAT IS INCREMENTAL?
THANK YOU
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