How to kickstart a culture of non-stop innovation

HOW TO KICKSTART A CULTURE OF NON-STOP

INNOVATION

TOBIAS DAHLBERGWonder Agency Inc.

Brand & Innovation Strategist Founder & CEO

We are a strategic design and agency specialising in branding and innovation.

www.wonderagency.com

TODAY’S MENU

1. The need for non-stop innovation

2. What is culture?

3. How to change culture

4. The building blocks of innovation culture

5. Kickstarting culture / Group work

Is this the end of the world as we know it?

“The old industrial platform is collapsing”

MARTY NEUMEIER

Hypercompetition

Hyperconnectivity

We’re at the dawn of the next industrial revolution.

CREATIVE DESTRUCTION

IMPLICATIONS?

SAFE IS THE NEW RISKYRISKY IS THE NEW SAFE

NO BUSINESS IS SAFE FROM DISRUPTION

WE MUST LEARN HOW TO LIVE WITH UNPREDICTABILITY AND UNCERTAINTY.

We need to go to where the future is.

Next generation businesses are disruptive

and innovative.

"It is not the strongest of the species that survives; nor the most intelligent that

survives. It is the one that is most adaptable to change."

CHARLES DARWIN

THE FUTURE BELONGS TO THE OUTSTANDING.NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.

THE FUTURE BELONGS TO THE GAME CHANGERS.

HOW DO YOU THRIVE IN THIS KIND OF WORLD?

CULTURE

“LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”

WE MUST FIRST UNDERSTAND THE NATURE AND POWER OF CULTURE.

CULTURE EATS STRATEGY FOR

BREAKFAST

STRATEGY IS ABOUT INTENTION. CULTURE IS ABOUT HABIT.

CULTURE IS DRIVEN BY EMOTION

CULTURE IS BELIEFS AND VALUES

CULTURE IS IDENTITY

CULTURE IS TRADITION

CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.

CULTURE IS COLLECTIVE GROUP BEHAVIOUR

CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY

AND MOTIVATION.

CULTURE IS THE ENVIRONMENT IN WHICH YOUR BUSINESS THRIVES.

OR WHERE IT DIES.

CULTURE AT ITS BEST

CULTURE INSPIRES INNOVATION

CULTURE MAKES STRATEGY REAL

CULTURE DRIVES UNITY

CULTURE ATTRACTS TALENT

CULTURE GIVES MEANING

“CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME”

Lou Gerstner - former turnaround CEO at IBM

BUILDING A CULTURE OF NON-STOP INNOVATION

HOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS

START BY ADDRESSING TWO BIG QUESTIONS.

1. WHAT IS THE ROLE OF

INNOVATION INSIDE YOUR COMPANY?

“THE PURPOSE OF A BUSINESS IS TO

CREATE A CUSTOMER”

PETER DRUCKER

A BUSINESS IS ESSENTIALLY ABOUT CREATING VALUE FOR CUSTOMERS

WHICH ONE WOULD YOU BUY?

INNOVATION IS ABOUT VALUE CREATION AND DIFFERENTIATION.

EXPLORING

EXPLORING EXPLOITING

INNOVATION INVOLVES ENGAGING IN TWO TYPES OF MAIN ACTIVITIES.

EXPLORING FOR NEW KNOWLEDGETHE INVENTION OF BUSINESS

REF: JAMES G. MARCH

EXPLOITING EXISTING KNOWLEDGETHE ADMINISTRATION OF BUSINESS

REF: JAMES G. MARCH

COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS…

YEAR 1

…BUT AS YEARS GO BY THEY GET STUCK EXPLOITING.

YEAR 10

KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.

THE PAST DOES NOT EQUAL THE FUTUREBLOCKBUSTER WENT BUST.

TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.

2. HOW WILL YOU UNLEASH THE FULL POTENTIAL AND MOTIVATION OF PEOPLE?

“MOTIVATION IS THE MOST SIGNIFICANT

PREDICTOR OF SUCCESS”

DR. ANDERS ERICSSON

OLD IDEAS AND DOGMAS STILL PREVAIL.TAYLORISM AND SCIENTIFIC MANAGEMENT

THE MECHANISTIC VIEW OF HUMANITY.ARE WE STILL COGS IN A MACHINE?

REF: KIM KORN & JOE PINE

PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!

WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.

A HUMAN PERSPECTIVE

IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK?

MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE.

REF: DR. ERICSSON

EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF

ONE’S POTENTIAL.

WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.

“You cannot predict the outcome of human development. All you

can do is like a farmer create the conditions under which it will

begin to flourish.”

SIR KEN ROBINSON

YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT

THEIR CONTRIBUTION IS VALUED.

HOW TO KICKSTART A CULTURE OF NON-STOP INNOVATION

FIVE BUILDING BLOCKS

THE FIVE BUILDNING BLOCKS OF INNOVATION CULTURE

PURPOSEOUR DRIVING FORCE

The big driver(s) that motivate us, beyond

making money.

PRINCIPLES CAPABILITIES SYSTEMS TOOLBOXOUR GUIDE

The fundamental beliefs, truths, rules and values

that form our code and our innovation climate.

OUR INNOVATION ARSENAL

The core competencies, abilities, capacity and skills that drive our innovation engine and

make us resourceful.

OUR MACHINE

Our main process, our roles, time management, reporting systems, reward systems etc. that provide organisation, scalability, learning

and efficiency.

OUR TOOLS AND METHODS

Our tools, methods and supporting resources for

creating our desired outcomes throughout the

different phases of innovation.

PURPOSETHE DRIVING FORCE

The big WHY’s that motivate us,

beyond making money.

PRINCINPLESTHE GUIDE

The fundamental beliefs, truths,

rules and values that form our code and our innovation climate.

Your principles should provide guidance,

inspiration, direction, belief, safety, protection and unity.

“CULTURE WINS OVER PROCESS”.

“WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”.

“PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS

FOR CULTURE ARE RISING.”

“WE LIVE IN A WORLD OF TRANSPARENCY”

“DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.”

METHOD BELIEFS

KEEP METHOD WEIRD.WHAT WOULD MACGYVER DO?

INNOVATE, DON’T IMITATE.COLLABORATE, COLLABORATE.

CARE LIKE CRAZY.

METHOD’S PRINCIPLES

“HOW WILL YOU HELP KEEP METHOD WEIRD?”

ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT

AFTER THE FIRST WEEK.

“USE GOOD JUDGEMENT”

THINK 10X (GOOGLE)

READY, FIRE, AIM! (SEVERAL)

SIMPLICITY IS THE ULTIMATE SOPHISTICATION (APPLE)

ONLY OUTSTANDING IS OUTSTANDING (WONDER)

OTHER EXAMPLES

CAPABILITIESTHE INNOVATION ARSENAL

The core competencies, abilities, capacity and skills that drive our innovation engine

and make us resourceful.

5 COMMON CAPABILTIES OF HIGHLY INNOVATIVE

COMPANIES

EMPATHY

OPENNESS

AT BRIDGEWATER ALL MEETINGS ARE

RECORDED.IS THAT GOOD OR BAD?

COLLABORATION

EXPERIMENTATION

El Bulli / El Taller

AGILITY

SYSTEMSTHE MACHINE

Our main process, our roles, time

management, reporting systems, reward systems etc. that provide organisation,

scalability, learning and efficiency.

“WHAT IS” “WHAT COULD BE” “WHAT WORKS”

+ +KNOWING CREATING DOING

EXPLORING EXPLOITING

KNOWING

SYNTHESIZINGApplying judgement, seeking

connections, patterns and making meaning.

EXPLORINGGathering information to gain

new understanding.

Making ideas real though prototyping and building.

IMAGININGEnvisioning new possibilities,

ideas and outcomes.

CREATING

EXPERIMENTINGVisualising and making ideas

understandable for learning and iteration.

SYSTEMIZINGDesigning value systems for

efficiency, agility and viability.

ENGAGINGBuilding excitement and

involving people.

SCALINGTesting for learnings,

momentum and buy-in.

MAKINGFRAMINGExpressing problems and

opportunities from different perspectives.

OUR DESIGN AND INNOVATION PROCESS

ATLASSIAN “SHIP-IT-DAY”

TOOLBOXTHE TOOLS METHODS AND SUPPORT

Our tools, methods and supporting resources for creating our desired outcomes throughout the different

phases of innovation.

THE FIVE BUILDNING BLOCKS OF INNOVATION CULTURE

PURPOSEOUR DRIVING FORCE

The big driver(s) that motivate us, beyond

making money.

PRINCIPLES CAPABILITIES SYSTEMS TOOLBOXOUR GUIDE

The fundamental beliefs, truths, rules and values

that form our code and our innovation climate.

OUR INNOVATION ARSENAL

The core competencies, abilities, capacity and skills that drive our innovation engine and

make us resourceful.

OUR MACHINE

Our main process, our roles, time management, reporting systems, reward systems etc. that provide organisation, scalability, learning

and efficiency.

OUR TOOLS AND METHODS

Our tools, methods and supporting resources for

creating our desired outcomes throughout the

different phases of innovation.

“EVERYONE HAS A PLAN, UNTIL THEY GET PUNCHED IN THE FACE”.MIKE TYSON

INNOVATORS ARE ULTIMATELY PEOPLE, NOT COMPANIES.

THIS IS YOUR LIFE. HOW WILL YOU MAKE IT MATTER?

www.tobiasdahlberg.com

www.wonderagency.com

tobias.dahlberg@wonderagency.com

TOBIAS DAHLBERGWonder Agency Inc.

How to kickstart a culture of non-stop innovation

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