How to dominate your local competition online

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How To Dominate Your

Local Competition Online

In 2010 companies will be reducing offline

marketing in their budget as follows:

28% 27%

31%

41%

36%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

DirectMarketing

Telemarketing Television Printed Media Radio

Small Businesses will be increasing online

marketing in their budget as follows:

64%

56% 54% 51%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Search EngineOptimization

MobileMarketing

EmailMarketing

Pay Per Click Social MediaMarketing

54% Of Americans Never Look At a

Phone Book

The Time Has Never Been Better To Get

Your Business Online

82% of consumers turn to the search engines when finding a local business

Yet Only…

44% of small businesses do not yet have a website and comprehensive online

marketing plan

Is It Time To Update Your Website?

Website Design and Branding

Integrate Online Ordering System Using eHungery.com

Search Engine Optimization: Page #1 Google Rankings for… • famous joe's kitchen

• Italian Riverside

• Italian kitchen Riverside

• Italian food Riverside

• Italian restaurant Riverside

• best Italian food Riverside

• best Italian pizza Riverside

• Italian pizza Riverside

• best pizza Riverside

• pizza Riverside, ca

Email Marketing

Email Auto-responder

Mobile Friendly Website

Famous Joe’s Kitchen Case Study

Website Before

Website After

What’s The Difference?

Before Website

X Plain Design

X No Email Capture

X Lack of Pictures

X Lack of Information

X No Menu

X Doesn’t Engage Visitors

X Poorly Branded Design

After Website

Email Capture

More Appealing Images

Rotating Banner

Special Events Listed

Menu & Online Ordering

Engages Visitors More

More Established Design

Small Business Advertising Budget

The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.

Q4 2009

Q3 2009

Q4 2008

Where are Small Businesses

Advertising?

Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.

0% 20% 40% 60%

Businesses usingYellow Pages Less

Businesses usingLocal Newspapers

Less

Marketing your website and

establishing an online presence…

More people use Google to find

local businesses online!

Over 87% of all

searches online are done through Google.

Google Local Business Listing

Setting up Google places…

Search Engine Optimization

Search Engine Optimization

SEO helps customers find your website in the search engines

Target the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.

Search Engine Optimization Checker

Social Marketing

Social Marketing On Facebook

How does a Facebook Fan Page Help

Your Business?

There are 420 Million users on Facebook Establishes another place for your business to

get exposure on the internet Sends Traffic to Your Website from Facebook Improves your Search Engine Optimization Lets you interact with your customers and local

community Strengthens customer relations Builds brand awareness and trust as an

authority

Setting up your Facebook Fan Page

Example of Facebook Fan Page

Video Marketing On YouTube

You Tube Demographics

You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is $75,000

71%

15%

50%

70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Get more exposure to your

local business using video!

30,000,000,000 web videos are watched every month in the United States.

Videos now comprise 60% of all web traffic.

Youtube marketing in action…

Other Video Sharing Sites

Social Marketing On Twitter

Twitter statistic’s

6

18

26

0

5

10

15

20

25

30

2008 Subscribers 2009 Subscribers 2010 Subscribers(Projected)

Million

Setting up your Twitter Account

Your customers are talking about

your business on Twitter…

Why use Twitter?

Here are some examples of how small businesses are successfully using Twitter:

A restaurant can tweet their daily specials

Hotels can tweet their current room rates

Realtors can tweet new homes on the market

Small businesses can tweet their latest special offers and sales

Social Media Sites

The Power of Email Marketing

Statistic’s on Email Marketing

An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.

The Return on Investment for this amount was estimated at $583 billion.

Capture your visitors email

address for repeat business!

Maintain Your Email Opt-in List

The Mobile Marketing Revolution

58% of Americans have

a mobile phone with Web connectivity.

Mobile marketing budget percentages to grow 150% by 2013.

Let your customers find your

business on the go!

Get the Best Return on Investment

with Online Marketing!

www.bluomedia.com Call 9999299799