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How To Monetize Your Video Content
Rama Mamuaya / DailySocial.net
DailySocial.net + Buzz5
not yet a successful example …
Two Methods for Starting a Monetized Video Blog
• Get in touch with advertiser for long-term sponsorship before producing videos
• Produce videos and then start offering advertisers
Revenue Models
• Product Placement• Full Sponsorship
Or Endorsement• Display Banners• Premium Features
Product Placement
Full Sponsorship/Endorsement
Display Banner
Premium Features
• Membership– Subscription– Download– Mobile Support– High-definition– Premium Content
Video Advertiser Demands …• Benefits:– Brand Leverage– Acquire new prospects– Expand point of contact– Direct traffic (on some host)
Metrics for Measurement
• Video impression• Time Spent• Click-through (optional)
How much?
• Operational cost– Video equipment (cameras, lightings, etc)– Studio (if any)– Crew payroll– Video Editing
Video Advertising Network
• YouTube.com + AdSense• Brightcove.com• Metacafe.com• Revver.com• etc
thank you
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