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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Simple, actionable, rapid-fire tips on how to outsource, delegate, and even leverage the resources of crowds to scale your campaigns, business and workflow.
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How to: Design for Scalability Amanda Orson (@phillian)
Net Profit = Units Sold x Unit Profit
Net Profit = Conversions (Units Sold) x Commission (Unit Profit)
This presentation will assume you have (or are building) a business…
Trading your hours for $$$ ≠ a Business
(IT’S A JOB)
“I would rather earn 1% of 100 people’s efforts than 100% of my own efforts.”John D. Rockefeller
Horizontal Scale
Vertical Scale
Types of Horizontal Scale
More sites
More networks
More traffic sources
More offers, products, or niches
More ad networks
More revenue streams
More people
Types of Vertical Scale
Bigger Traffic
Bigger Ad Spend
Bigger ROI
Bigger Geographic Coverage
The Most Important Question
What can I do, today, to build systems that will allow this business to operate independent of my time?
More + Bigger = Scaling
Create repeatable systems
using both horizontal and vertical
scale.
Resources & Links:
AmandaOrson.com/ASE13
@phillian
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