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Crea%ng Breakout Webinars
Why Have A Webinar
Teaching SellingMarke%ng
(or all 3)deanwaye@gmail.com
The Basics Stay The Same
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Connect With Your Audience.Convey Your Information.
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4 Types of “Decks”
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1Sta%c Slides (Death by PowerPoint)
4Webinars (The presenter supports the deck)
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Replacement for Docs (The wri%ng carries
the workload)
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Presenta%ons (The deck supports
the presenter)
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How Are Webinars Different?
Perfect Replay
Video + Audio
Do NOT use your everyday deck for a webinar
Built-In Audio
Aim for Impact
Think TV
Near Screen
More Visual
Less Text
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2New Take On The Truth “I never thought of it that way”
4This buys me out of a problem “Where’s my credit card”
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Visually InteresHng ”I’d BeJer Keep Looking at this”
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New informaHon “I never knew that”
Design Your Webinar
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Great Webinars Are Structured
5%
10%
Q&A
60%
Info
25%
Pitch
Intro
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You have great content
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But you have to adapt it into the webinar format
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Continuously win their attention
The Audience— What You Know
Hopeful for Novelty
Has a Problem
Divided AJenHon
Wants New Info
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The Audience— What You DON’T Know
Audience ReacHons
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Continuously win their attention
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Tips about screens, movement, and text
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What Screen Are They Using?
The Audience— What You DON’T Know
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Seriously.. Which Screen?
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Tiny Screens = Visual, not Textual
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Movement
11 Image = 30 SecondsEvery 20-‐40 seconds, something needs to appear, move, change or disappear
2Minimal textYou have audio to fill in the gaps. And you don’t know the screen size.
3Buy a templateI use GraphicRiver.net
Webinars, like TV, need something happening all the time.
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17HemingwayApp.comdeanwaye@gmail.com
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A Webinar is:
Visual
Surprising
Unlike Your Other Decks
Summary
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Tech Tips
2Buy Templates & Stock Photos
4Shut down all other programs on your computer
1Use a Headset
3Use AnimaHons
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Speaker Tips
Tempo
Timing
Vocal Variety
Hotness
Coldness
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PowerPoint or Keynote?
PowerPoint— You have a Windows or Mac — You need to provide the deck via email
OpenOffice
Keynote— You have a Mac — You do NOT need to email it
Google Slides— You don’t have Windows (or a Mac) — You need to integrate with Hangouts
— You don’t have MS Office — You need to provide the deck via email
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GoToWebinar? Fuze? Google HoA?
Fuze— Popular in tech world — Good for small informal sessions
GoToWebinar (+ Webex)— The Biggest — Solid A-‐Z flow, but becoming old-‐fashioned.
Google Hangouts on Air— Good for ‘retail’ webinars — Lacks many features, requires mulHple people to operate well.
The next phase in webinars will be you on camera, PLUS great slides.
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Engagement Tips
Give me full a+en-on, and a short upbeat
answer.
Know your moderator Email or Tex-ng for Ques-ons (or Twi+er)
Use a buddy (if you can)
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Questions From The Audience
Texting Email
Instant
Great for polls
Longer sentences
Easy to connect later
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Pro Tips
SchedulingHold it on a Thursday at either 1pm EST or 6pm EST.
AudioIf the webinar plajorm offers VOIP and phone-‐in, choose VOIP.
Know Your Sales ProcessAre you selling a product available right now, or are you looking for large prospecHve sales?
10x ValueGive enough info, ideas, or product to make the value 10x the Hme or money the audience invested.
Know the Next StepDecide what the audience should do when the webinar ends.
Try to Get The RecordingIf you can, get a copy of the recording, to use as markeHng material, edit for distribuHon, or to learn from.
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But Wait— There’s More!
Always present an offer
Have materials available immediately
For complex sales, focus on next step
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deanwaye@gmail.comThanks!
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