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Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business - your entire business. Do this well and you'll attract customers, build loyalty and generate referrals. In this webinar you'll learn:• How to eliminate the need for cold calls by attracting referrals • Why One-on-one marketing doesn't work and what to build instead• 5 Key Ideas and 15 Actions you can take to create a cult following around your business right now
Citation preview
Geoff McDonald @Ideas Architect #ideaslunch
How to Build a Cult Following
Part 1
Are You a Member of a Cult?
Geoff McDonald @Ideas Architect #ideaslunch
Geoff McDonald @Ideas Architect #ideaslunch
Are you a member of a cult?
Which gadgets make you feel cool?
What does you car say about you
What do you strut in?
When do you not answer the phone?
When did you last get dressed up?
When were you last part of a mob?
What could you not live without?
Geoff McDonald @Ideas Architect #ideaslunch
Cult or Cult-like?
Four Levels of a Cult-Like Following
Use
Four Levels of a Cult-Like Following
Use
Repeat
Four Levels of a Cult-Like Following
Use
Repeat
Defend
Four Levels of a Cult-Like Following
Use
Repeat
Defend
Refer
Geoff McDonald @Ideas Architect #ideaslunch
Are you a member of a cult?
Geoff McDonald @Ideas Architect #ideaslunch
?
Geoff McDonald @Ideas Architect #ideaslunch
The New Religion
Marketing has changed!
Mass Marketing
Marketing has changed!
Mass Marketing
One-on-one Marketing
Marketing has changed!
Mass Marketing
One-on-one Marketing
Community Marketing
Three Essential Things Every Business Needs to Build
Money
Ideas People
Are you missing something?
Money
Ideas
Three Essential Things Every Business Needs to Build
Money
Ideas People
Community Marketing changes the scale of your BIG idea
Changing Worlds
My Our The
Geoff McDonald @Ideas Architect #ideaslunch
?
Part 2
The Elements of a Cult
Geoff McDonald @Ideas Architect #ideaslunch
Geoff McDonald @Ideas Architect #ideaslunch
What are the key elements?
The Cult Paradox
Elements of a Cult #1
Meaning
Geoff McDonald @Ideas Architect #ideaslunch
Ideology = Manifesto
Elements of a Cult #2
Belonging
Geoff McDonald @Ideas Architect #ideaslunch
Interaction
Elements of a Cult #3
Meaning + Belonging = Identity
Which eggs do you buy?
Geoff McDonald @Ideas Architect #ideaslunch
?
Part 3
How to Build a Cult Following
Geoff McDonald @Ideas Architect #ideaslunch
1 Initiate Me!
Boot Camp, Seminar, Packaging
2 Make Me an Expert!
Lessons, Service, JV Partner
3 Teach Me How To Refer You
Who to Refer? What to Say? 2 for 1
4 Be Part of My Life - Everyday!
Success Ritual, Planning Tool, Reminder
5 Include Me, Exclude Others!
Invitation, Knowledge, Price, Availability, Beliefs...
Geoff McDonald @Ideas Architect #ideaslunch
?
Part 4
What’s Next for Your Cult?
Geoff McDonald @Ideas Architect #ideaslunch
STOP trying to please
everyone!
Dare to beDIFFERENT!
www.1000manifestos.com
1: Write your Ideology
Webinar #3 : The Three Things Every Business Needs to Build
2: Define your People goal
3: Take One of the 5x3 Actions
Email me: geoff@ideasarchitect.com.au
August 18 12:30-1:15pm Register: Facebook.com/IdeasLunch
The 7 Keys to Idea$ Marketing
Next Webinar
Geoff McDonald @Ideas Architect #ideaslunch
Are you an Idea-list?
Melbourne 19 August 8:45am - 4:30pm
Workshop: How to Design, Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch
Workshop: How to Design, Build and Sell Your Ideas
$450 +GST
$270 +GST
Geoff@IdeasArchitect.com.au
IdeasArchitect.com.au/IdeasLunch
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