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COMMUNICATE CLEARLY
1. Use few words.2. Describe action. 3. Lean on authority.
FACT: It’s difficult for your brain to process words
WHY: Language was not designed for communication
(It was designed for thinking)
FACT: It’s easy for your brain to process action
WHY: Things that move are dangerous
FACT: It’s easy for
your brain to identify patterns
WHY: Patterns make sense of a chaotic
world
1st TYPE OF PATTERN: Group
similar objects
2nd TYPE OF PATTERN: The past
predicates the future
CONCLUSION:1. Use few words.2. Describe action. 3. Lean on authority.
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