How to Choose an Affiliate Program & Make Money

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013 in Philadelphia, PA). Session description: Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths. More information on Affiliate Summit at www.AffiliateSummit.com

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How to choose an Affiliate Program & Make Money

www.AdamRiemer.meTwitter:@RollerbladerSkype: adam-riemer

Work with me, no me, no me!

http://www.last.fm/music/Sesame+Street@Rollerblader

You’re in good hands!

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Finding merchants Potential losses Sales funnels Attentive Managers Program details Creatives

Overview

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Networks Search Engines Forums

Finding Merchants

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Coupon and Loyalty sites Adware Trademark bidders Leaks Affiliate links Links to other Affiliates

Potential Losses

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Coupon Sites & Trademark Bidders

Adware

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Adware 2

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Leaks

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Go through the Merchant’s sites◦ How easy is it to shop◦ Do they cross sell or up sell

Do you get credit for them? ◦ Easy check out process

Sales Funnels

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If they aren’t there when you don’t need them, what happens when you do? ◦ Missing sales◦ Downtime

Website Off the network for no payments or funds

◦ Broken links◦ Offline

Attentive Managers

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Payouts◦ Conversion rates◦ AOV◦ CTR based on niche

Cookie life Multiple networks Uptime vs. downtime Tracking and other options

Program Details

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What do they offer?◦ Banners◦ Text links◦ Datafeeds◦ Video◦ Widgets◦ Other

Creatives

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Thank You!www.AdamRiemer.meTwitter:@RollerbladerSkype: adam-riemer