How to Build your Email Empire - BizTechDay Oct 2010

Your Email Empire

Chris McCann

Credit: Jason Baptiste

“Biggest untapped social network”

• 1.9 BILLION email users

• 247 BILLION emails sent per day

Email Newsletter Exits

~$10-$15m per year

$125m to Comcast

$20m to Disney on 150k subscribers

$20m to Vocus Media on 100k subs

~$20m per year

You Need to be on Email Now

Here is our Story:

What is StartupDigest?

StartupDigest is an actionable media company around startup & tech events–22 to 75,000+ subscribers in 11 months–1 to 51+ cities and verticals in 11 months

• Regarded as the worldwide source for tech startup events by:

"Plain and simple, Startup Digest seems like a pretty smart idea to me..."

Growth

# of Subscribers16-Nov 16-Dec 16-Jan 16-Feb 16-Mar 16-Apr 16-May 16-Jun 16-Jul 16-Aug Today0

10000

20000

30000

40000

50000

60000

70000

80000

90000

Research

EditorialTransactionalDealsNewsMarketplace

3 Things we Implemented that Worked

Classifieds

Conference Deals

How it Looks in the Email

EditorialChris McCannCo-Founder of StartupDigest, organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley

Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown

Local Curators:

Lessons Learned

• Repetition builds a Brand• Find a unique content niche • Email drives traffic/sales • Lots of Brands & Companies want to

reach our audience

How can you Implement Email?

Questions?