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© 2015. ONE Advisory OneAdvisory.org
E-COMMERCESIMPLIFIED
A D V I S O R Y
© 2015. ONE Advisory OneAdvisory.org
Everyone is shopping online….
© 2015. ONE Advisory OneAdvisory.org
Build an ecommerce business and watch them from here…
© 2015. ONE Advisory OneAdvisory.org
INSOMNIA ASIA STARTUPS ECOMMERCE
2001 2009 2012 2014
BRIEF HISTORY OF MY LIFE
© 2015. ONE Advisory OneAdvisory.org
© 2015. ONE Advisory OneAdvisory.org
SOME SITES WE TAKE CARE OF
www.vanilladeal.com
© 2015. ONE Advisory OneAdvisory.org
© 2015. ONE Advisory OneAdvisory.org
The day, when we made 1M revenue
© 2015. ONE Advisory OneAdvisory.org
ECOMMERCE?
OK, BUT HOW WE GOT THERE?
© 2015. ONE Advisory OneAdvisory.org
PRODUCT
WEBSHOP PAYMENT INVOICING LOGISTICS
WHAT? PHOTOS WORDINGW
HA
T?
MARKETING
SUPPORT
SEO PRICE COMP. SITE
CONTENT MARK. BLOGGERS
CPC (Facebook)
CPC (Google)
SOCIAL SALES
EMAIL CAMPAIGNS
HO
W?
WH
ERE?
© 2015. ONE Advisory OneAdvisory.org
PRODUCT
© 2015. ONE Advisory OneAdvisory.org
WHAT TO SELL?
How To Find Trending Products To Sell Onlinehttps://www.abetterlemonadestand.com/trending-products-to-sell-online-resources/
© 2015. ONE Advisory OneAdvisory.org
PRODUCT PHOTOGRAPHY
The Ultimate DIY Guide to Beautiful Product Photographyhttps://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography
© 2015. ONE Advisory OneAdvisory.org
PRODUCT DESCRIPTIONS
9 Simple Ways to Write Product Descriptions that Sellhttps://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell
© 2015. ONE Advisory OneAdvisory.org
WEBSHOP
© 2015. ONE Advisory OneAdvisory.org
© 2015. ONE Advisory OneAdvisory.org
© 2015. ONE Advisory OneAdvisory.org
PLATFORM / SHOPIFY• www.shopify.hu• Easy to use• Hosted service• Customizable templates• Hundreds of useful apps• Background knowledge on Shopify blog• Easy payment integrations
© 2015. ONE Advisory OneAdvisory.org
PLATFORM / SHOPIFY
• Hi class on-site SEO• Easy to translate to your language• Marketing integrations and
multiple sales channels
• 24/7 customer support• Continuously developed
© 2015. ONE Advisory OneAdvisory.org
PAYMENT • Cash on Delivery• PayPal // www.paypal.com• BrainTree // www.braintreepayments.com
INVOICING • Easy integration // Shopify API• Billingo // www.billingo.hu• Evir // www.evir.hu• Szamlazz.hu // www.szamlazz.hu
LOGISTICS • Delivery Solved // www.deliverysolved.com
© 2015. ONE Advisory OneAdvisory.org
I lOVE DELIVERY SOLVED :)
© 2015. ONE Advisory OneAdvisory.org
SUPPORT • ZenDesk // www.zendesk.com• Kriszti :)
EMAIL I FACEBOOK I PHONE I CHAT
© 2015. ONE Advisory OneAdvisory.org
MARKETING
© 2015. ONE Advisory OneAdvisory.org
USER AQUISITION
USER RETENTION
OK! BUT… WHERE IS THE SAINT GRAIL?
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Google Keyword Planner
• keywordtool.io
• SEO Online Training - ThePitch.hu 20% Discount: SEOMEETUP
SEO
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• arukereso.hu (Hungarian)
• olcsobbat.hu (Hungarian)
• argep.hu (Hungarian)
PRICE COMP. SITE
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Blog
• Guest blogging
CONTENT MARK.
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Test product
• Gift product
• $$$
BLOGGERS
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• …
SOCIAL SALES
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• MailChimp
• Soundest
EMAIL CAMPAIGN
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
PPC - PAY PER CLICKLet’s do the MATH
• Price / click
• Conversion - how many
visitor bring one purchase
• Cost of conversion - how
much a customer costs?
• 8 HUF / click
• Analytics:
from 2500 visitor,
20 sales, than 1
sales needs 125
clicks
• 125 * 8 = 1000 Ft
© 2015. ONE Advisory OneAdvisory.org
14 days free trial
Unlimited free trial
www.shopify.hu hello@perenyiandras.comEmail me with your Name,Email, Desired Shop name
© 2015. ONE Advisory OneAdvisory.org
E-COMMERCESIMPLIFIED
A D V I S O R Y
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