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Yoris Sebastian Presentation about Creativity with Branding
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MENJADI LEBIH CREATIVE
creative perspectiveby yoris sebastian
DENGAN BRANDING
28.02.09
cost: US$15M revenue: US$176M
CREATIVE IN MAKING USE OFBRANDING
20 LOCAL VERSION
AIRED IN 100 COUNTRIES
BRAND CALLEDWWTBAM
PARADOX OF CHOICE
DIFFERENTIATE YOUR BRAND
DIFFERENTIATE YOUR BRAND
LUCU VS BODOH
THINK DIFFERENT
WHITE IS DIRTY?
WHITE PACKAGING
THINK DIFFERENT
THE WORLD THINNEST
THINK DIFFERENT
APPLE STORE
THINK DIFFERENT
SO, BRAND IS NOT JUST A LOGO
BRAND IS NOT A PRODUCT
START SINCE 1990
ORGANIC BRANDING
BIG BRAND START SMALL
CHOOSE THE UNIQUE NAME
Pake yang mana?Kenapa?
BRAND IS WHAT PEOPLE SAY IT IS
THIS IS ME
TIME IS CHANGING
FEATURES EXPERIENCE IDENTIFICATIONBENEFITS
“What it is” “What it does” “What you feel” “Who you are”
TALK LESS DO MORE
LASTWORDS
THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE
SAY NOT THE OTHER WAY AROUND.
THANK YOU
“EVERY BUSINESS IS A
CREATIVE BUSINESS”
yorissebastian.com
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