How to add personality to your website and online profiles

To explain

Why show personality?To build trust and credibility, you have to show who you are in your business! Even if you feel shy or you don’t think you're photogenic. Or you have a team of shy people who think they aren’t photogenic!

Showing personalityhelps peopleknow, like and trust you

Furthermore

We help our clients do thisThe following ideas should help explain - many of them are my company’s way of showing our own personality, and some are client examples. We share a lot, hoping that this will make people want to meet us. And it does!

So, let’s get started with tips and examples of where you could show your business personality, on your website.

Homepage slidersYou can include a picture of yourself on your homepage as one of the sliders on your homepage.

www.finecandy.co.uk www.qualityplatformsolutions.co.uk

Your Website

BlogYour blog can include some stories about your team, so people can see who is in the business. You can talk about new members of staff, events you attended, team building days, “a day in the life”, and posts from interns.

Your Website

Team pagesYou can do some really creative things on your Team page in your website. Get a professional photo shoot organised for the team and ensure there is consistancy between the pictures. It’s worth it.

Your Website

TestimonialsThese can be dotted throughout the site or even fed through from Twitter. There is a WordPress plugin called “Tweetstimonials” which shows your Twitter favourites randomly fed through.

Your Website

Now, your website is the home of your business but you also can exist, and show personality, on your social media channels! Yay!

TwitterYou can put your picture into your profile area, and also in your Twitter background.

Social Media

FacebookShare a little bit of what happens in your company by putting in pictures from team events and what your staff are up to in the office.

Social Media

Vine6 second videos can be a great way to show fun, introduce the team and show activity.

Social Media

PinterestYou can include a Pinterest board with just images of your team, showing behind the scenes images. But this should be just one of your boards, be sure to have a variety so people see how well rounded you are. See mine at www.pinterest.com/kerenlerner

Social Media

In your newsletterLittle stories in your newsletter showing pictures of the team help people get to know you a bit more.

Social Media

Did that help?I really hope so. The following slide gives you a few ways you can get in touch to let me know what you think.

www.twitter.com/topleftdesign

www.facebook.com/topleftdesign http://www.linkedin.com/company/top-left-design

http://www.youtube.com/topleftdesign

Keep in touch