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A manifesto about the importance of sotrytelling in a new marketing environment.
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of social network in our days.
No one can deny the importance
data proving its relevance
are all around the web.
The tools for social network are growingfaster and faster as well.
marketingenvironment
Social Network has changed
forever.
Lets talk about
stories?
Stories are the essence of human experience.
Stories give us context, and context help us to understand things.
Stories inspire and motivate people to action.
and stories have proven its value in all kinds of human activities.
So the question becomes on how to apply
story concepts at the social media environment
First of all, you need to understand
what stories your brandcan attach to or tell.
Then, you gotta track conversations
that are attached to your brand’s values.
Finally, you must find a way to make your brand
fill the gap between stories that are being told and stories that you can tell.
TWO WAYSWe believe there are
that you can do it.
1. Learning with the guys from filmmaking
2. Learning with the guys from game design.
1. Lessons from filmmaking.
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Coca-Cola have done it beautifully
And people reacted to their story!
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Gatorade also got a great story.
And everyone enjoyed so much!
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In both examples, we had:
2. Lessons from game design
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2. Lessons from game design
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PEPSI showed us how to inspire stories.
Responses were amazing!
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FIAT MIO invited adventurers for a journey
And people got the cause.
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In both examples, we had:
Storytelling is all about conversations.
Social network is all about conversations.
BRANDAnd every
has stories to tell.
So you just have to master
the art of storytelling.
What are you waiting to
inspire people to share your brandstories?
Hands on and
let the adventure begins!
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