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It's more important than ever to have a strong online presence, especially when you work for yourself and are responsible for finding your own work to make a living. Jennifer Abernathy walks through top tips get return on your time investment on social media, which in this case means more earned revenue.
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How Solopreneurs Can Achieve ROI from Social Media Marketing
Presented by: Jennifer Abernethy
Moderator
Jaime MacDonellMarketing Manager, MBO Partners
We Make it Easy for Independent Consultants & Their Clients to Work Together
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Follow Jennifer on Twitter : @SalesLounge
or @WeDeliverSocial
Expert Speaker – Jennifer Abernethy
Jennifer AbernethyAmerica’s Premier Social Marketing Stylist to Professionals SHE-EO at sociallydelivered.com & thesaleslounge.com
It’s No Longer Business as Usual
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Augmented Reality is Coming!
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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In a few short years…
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It’s time to Modernize your Business Thinking
• Therefore: SHIFT! It’s important to begin believing that
YOU ARE THE BRAND– Not your logo or name of your business
• #SocialBusiness
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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A Changing Environment
• The World is SHIFTING
• The way you interact with prospects, referral champions and clients is quickly EVOLVING
• Marketing has SHIFTED…your time is NOW!
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
Social Media 2006-Current
Social Business 2011- ?
Social Innovation late 2012- ?
Social Influence & Clout 2013
Where Are We Going?
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Social Business 2.0
“The utilization of the social media landscape to
network, strategize, acknowledge and power-play with
key influencers and your prospects to advance your
business and brand forward”
~Jennifer Abernethy
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ROI = ROR
• Return on Investment = Return on Relationships
• Invest time in the right people and organizations online
• ROI On Social Media Today = leads, recommendations, introductions, information, media, clients, testimonials
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Digital Relationships are the new currency
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Your Personal Brand in Action
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Social Business
• Business cards
• Voicemail
• Interactions
• Digital footprint
ALL ARE A PART OF YOUR BRAND IN THIS NEW SOCIAL BUSINESS LANDSCAPE
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People are using Social Media on a Daily Basis
Do you have a presence on:
• Pinterest• Facebook• Twitter• LinkedIn
• Video to share tips• Google+• Instagram
Are you using:
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I need you. I’m a busy executive. I’m online! Make it easy for me to find you & hire you.
• YouTube
• iTunes
• Articles online
• TwitterCopyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Where do Entry Level Employees and Interns Search?
• Hi, I’m the intern and I’ve been asked to find consultants for my CEO and managers.
• I do not know the world without the internet
• Can you guess the first place that I will search to find you?
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The #2 Search Engine in the World!
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Your Online Digital Presence
It All Begins With a Photo
• How do you want to represent yourself?
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24 Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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The World’s Largest Online Networking Site!
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Think of these Sites as Your Own Channel
• Post videos
• Stream live from where you are speaking
• Share tips!
• Let people know you are ready to speak!
• Change your timeline photo every 2 months
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Instagram – Great Way to Share Photos
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• How are you representing yourself? • Are you logging in several times per week?• Key online networking site
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Use a Professional Headline
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Share, Share, Share!
• LinkedIn Checklist
• Post updates 5x a week
• Post a video using Slideshare app
• Update your skills so you can get endorsements
• Put your phone number in the summary
• Send personal notes.
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Twitter – A Top Source of Leads
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#TweetChats=Scheduled Conversations
2013-14 Trends
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2013 Trend
• Soon people will point their phones at you and read your social klout!
• Klout = Influence. Credibility. Likeability online
• They will look at :– Your digital footprint– Your digital following– Your digital articles, photos, press and influence.
• Social klout will influence whether people decide to do business with you, partner with you, sponsor you, support you, etc.
• http://klout.com/home
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Professional/Personal Perks for those with Strong Social Influence
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Get Ready for Mobile
• M commerce is here and going mainstream by end of 2013
• Get your mobile websites ready. 41% of mobile users have purchased via mobile
• Network Solutions has a great PDF doc on their site
• Be sure to collect cell phone numbers!
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Weekly Action Items
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• Update status daily• Acknowledge new followers• See a great prospect? Ask for a phone meeting
• Five calls a day or on your prospecting days
• Scour your LinkedIn. Ask who do you need to know?
• Record one video each week.
• Log in! Many people need your services and expertise!
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Are YOU Agile Enough to Shift? If not, Your Business Will Become Irrelevant
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Stay Agile, Nimble, Flexible
• This fast pace of change is going to continue for the next 3 years.
• We have a future coming that we can’t imagine.
• The possibilities are endless for ALL of you!
• If I had listened to everyone that told me FB would never work… Mindset is key!
• Each day connect to new people online - Network!
• #PUTP = Pick up The Phone!
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Thank You!
www.thesaleslounge.comwww.sociallydelivered.comjea@thesaleslounge.com
I’m here for you!
Copyright JEA Enterprises 2012. All rights reserved. Not to be distributed w/o permission.
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Additional Information on MBO Partners
• EMAIL US - info@mbopartners.com
• VISIT our website - www.mbopartners.com
• FOLLOW US on Twitter - @mbopartners
• SIGN UP for our monthly newsletter -newsletter@mbopartners.com
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