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www.buzzmouth.com What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers. Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue. buz0z1
Citation preview
By Aaron Bare
Social Media is Local and Global
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
500 Million Active Facebook Users
Source: Tech HeraldPhoto Credit: Oversocialized
10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
What Is a Social Media Strategy?
“Social Media: Enables Others to Advocate for Your Business Through Compelling Content”
Image credit: Ian Sane
“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files
Listen and Respond
“Links are the Currency of the Social Web”
Publish and Broadcast
“Social Media Monitoring Collects Online Mentions for Measurement and Response”
Image Credit: Suchitra Prints
Connect
“Company Blogs are Digital Publications that Allow Public Responses”
Photo Credit kevindooley
Create viral loops
“Facebook is a social network that connects people personally and professionally through
connections, messages, photos, & videos.”
Photo Credit: Marvin Kuo
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
Facebook Social Applets drive results and traffic
“Twitter is like a Text Message with a BCC: To The World”
Photo Credit: ydhsu
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
Mobile Marketing
Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
Microsites & Landing Page convert Social Media
Traffic Growth
Content Distribution
Reputation Management
Email Acquisition
Lead Generation
Online Branding
Revenue Growth
1,344 Friends
233 Followers
533 Friends
2,345 Connections
15,768 Views
334 bookmarks
22 digg’s
12 top keywords
244 top keywords
24 top keywords 998 email subscribers
42 feeds
998 forwards
83 blog post
19,998 monthly website traffic
23 photos
April 2010 Social Empire Monthly Report
$232,567 online revenue
145 brand mentions, pr weight $45,300
Results focused
Our Digital Media Offerings• Campaign Management – manage online projects• Content Management – observe, contribute, publish and manage content• Link Management – grow links• Reputation/Brand Management – manage your brand• Influencer Management – connect with key influencers/advocates and
create common purpose• Conversation Management – from listen to engage to lead the
conversation• Network Management – manage your networks (brand outpost)• Fan/Follower Management – manage networks• Policy Management – manage company interactions• Digital Applications –iPhone, Facebook and other applications. • Interactive – websites, micro-sites and landing pages.
Any Questions?
Overview
WE MANAGE BRANDSWE MANAGE TRAFFIC, LEADS, REVENUE FOR PEOPLE, EVENTS, CAUSES & COMPANIES.
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