How Silicon Valley Killed (Online) Luxury

HowSilicon Valley Destroyed Luxury

Death by a Thousand (Surveillance) Cuts

The Luxury Equation

Luxury = Privacy + Discretion

plus {Quality + Exclusivity}

• Product-specific attributes are only half the equation for authentic luxury

• Privacy + Discretion are essential elements of a luxe experience

Silicon Valley Degrades Luxury Experience

Mass-Market Experience = Surveillance + Commodification

• Surveillance drives profits, via ad-driven revenue paradigm

But…

• At the expense of traditional, real-world luxury expectations

Silicon Valley Degrades Luxury Experience

Luxury Experience = Privacy + Discretion

Silicon Valley Destroys Both—By Design

Death of (True) Online Luxury?

• Ubiquitous virtual + physical surveillance (smartphone, wearables) is incompatible with a true luxury experience

• Luxury consumers would not tolerate such surveillance tactics in the real world

Solution?

Online luxury experience must match real-world luxe expectations

Consumers Crave Authentic Luxury

• EU is leading the growing Web privacy backlash

• Chinese consumers reject Western brands demonstrating lack of discretion (e.g., P&G’s SK-II debacle)

• NSA leaks heighten U.S. (and global) consumer fears re privacy

• Silicon Valley consumer surveillance dwarfs NSA

Educated consumers will demand Privacy + Discretion in ecommerce—especially from luxury brands

Primoux Restores Luxury to Ecommerce

Luxury Experience = Privacy + Discretion

• Mass-market ecommerce (Amazon, et al) sets high service level

But…

• Critical elements of authentic luxury experience are stripped away• Surveillance is basis of hundreds of billions of $ in wealth creation

Primoux restores authentic luxury to online experience

Silicon Valley = Faux Luxe

• Global affluents crave Western luxury—NOT surveillance

• Silicon Valley ad + branding tools are incompatible with authentic luxury experience

Primoux is Ideal Luxury Brand Partner

Primoux restores authentic online luxury by mastering four (4) key customer engagement principles:

Privacy: private brand relationships shielded from surveillance

Discretion: VIP treatment throughout entire brand experience

Trust: match real-world luxury experience online

Relationship: direct connection to bona fide customers

Primoux is Ideal Luxury Brand Partner

Primoux restores authentic luxury by delivering a superior online luxury experience:

Private iWorld creates direct connection with bona fide customer

Customer chooses which luxury brands to allow into her iWorld

Luxury brand now maintains ongoing relationship with delightedcustomer

Primoux is Ideal Luxury Brand Partner

Personalized iWorld guarantees she views your brand as a “primoux” brand:

Excellent + Trustworthy + Worthy of loyalty

Primoux nurtures loyal, long-term relationships between luxury consumers and the high-end brands they love by creating the first authentic, personalized luxury online world for consumers

Primoux is Ideal Luxury Brand Partner

• Contact us to discuss how Primoux can partner with your brand to achieve global ecommerce success

Contact:

Marvin Goodwin, CEO

Primoux

www.primoux.com

Email: mgoodwin@primoux.com

Twitter: @primoux

Phone: 312.361.3638