How Not to Be Ignored on the Internet: The Principles of Viral Creative

The Viral FactoryFounded: 2001

Mission: Build Brands With Viral Marketing

Your brand here…

Some Principals of Viral Creative

• Being relevant to an audience

• Working in editorial space

• Receivable vs sendable

• Honest approach to the message

Being Relevant

• The internet is tribal

• Viral is a badge of personality

• Bloggers need content

• Going mainstream

Samsung, Omnia Unboxing

Working in Editorial Space

• There is no bought media

• Entertain your audience first

• Absorb the culture

• Act as a brand in editorial space

Diesel, Safe For Work

Receivable vs Sendable

• Viral has its own ‘rules’

• It’s hard to write the best/funniest content

• Getting people to hit send

Ghost Maze Reaction

Hi-Tec, Liquid Mountaineering

Weiden + Kennedy Portland

On message

• People don’t object to advertising

• Viral is not about ‘unbranded’ content

• Brands can exist and thrive in the social environment

Skype, Laughter Chain