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CLIMAX Interactive Inspiration
2013 Credentials Presentation
agenda
II
CLIMAX VALUES 5
I
AGENCY
III
SHARING CASE STUDY BEGIN END
IV
REVIEW
II I III
BEGIN END
IV
OUR RECOGNITION
OUR CLIENTS
WHAT WE DO
WHO WE ARE
agency
CLIMAX VALUES 5AGENCY OUR
WORK REVIEW
INTEGRATED INTERACTIVE AGENCIES
WHO WE ARE
Like the explorers, we have led people to the climax of interactive experiences since 2006
One of Vietnam’s pioneering
regconized with
insightful ideas
powerful production
effective results
never stop growing to become
THE TOP-OF-MIND integrated interactive agency
in Vietnam and further to the Asia region
TO THE ULTIMATE BRIDGE BUILD REACH CONSUMERS’ HEARTS
a singlemost mission always target to
LOCAL VALUES by creating
we stimulates partner’s business moving forward by pushing interactive experiences of consumer to climax to build valuable connections between brands and consumers
in WORLD-CLASS STANDARD
strategic thinkers
creative minds
technical wizards
with the talented people
come from
Experienced young minds in digital communication coming from various global agencies such as Leo Burnett, Lowe, Integration...
Dynamic students graduated from qualified universities such as RMIT, UEH, Foreign Trade…
80+ experts
fresh talents
&
And good resource trained from Aiim education center - a strategic partner of Climax group
PLANNING DIGITAL
KNOWLEDGE MANAGEMENT
CREATIVE ACCOUNT MEDIA PRODUCTION
different specialized fields organized in
WHAT WE DO
strategy & ideation
digital production
interactive media
WHAT WE DO
strategy & ideation
digital production
interactive media
COMPETITIVE ANALYSIS
CONSUMER INSIGHTS
USER EXPERIENCE
TECHNOLOGY PLATFORM
SOCIAL MEDIA
STRATEGY & IDEATION Find the unique way to connect brands and people.
STRATEGY & IDEATION
DIGITAL PRODUCTION Create ultimate experiences on all consumer touch points
3D & MOTION GRAPHICS
OUT-OF-HOME
AUGMENTED REALITY
VIDEO & PRESENTATION
CMS
GAME & APPLICATION
WEBSITE
DIGITAL PRODUCTION
DISPLAY ADS
ONLINE PR
SOCIAL MEDIA
SEARCH ENGINE MARKETING
SOCIAL MONITORING
INTERACTIVE MEDIA Send the most impactful message on the right target audiences
INTERACTIVE MEDIA
RECOGNITION Silver Award of Asian Marketing Effectiveness – AME 2009
Silver Award of Asian Marketing Effectiveness – AME 2009
Close Up toothpaste – “Love Story” campaign (partner with Lowe Vietnam) - We let the people part of the story and go with the flow. - Over 1 milion view on virals clips - Sale growed up 45%
Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution
Silver Award of Asian Marketing Effectiveness – AME 2009
Join The Conversation – Nescafe Campaign § The digital platform became the most visited branded site in Vietnam to date.
§ No prizes, no contest
• Created 1,230,462 meaningful interactions.
§ 361,058 unique visitors on the website, with total visits of 1,133,242.
§ Three-in-one category volume shrank by 0.5%, Nescafé 3in1 grew by 5%.
Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution
Bronze Award of Asian Marketing Effectiveness – AME 2010
RECOGNITION
OUR CLIENTS Our client list encompasses a broad range of industries including games, automotive, electronics, technology, fashion, food & drinks, health care, travel, finance, hospitality and many others.
5 climax values
II
CLIMAX VALUES 5
I
AGENCY
III
SHARING CASE STUDY BEGIN END
IV
REVIEW
INTEGRATED COMMUNICATION
STRATERGY
CLIENT SERVICE CULTURAL
EFFECTIVENESS
RESULTS ENGAGEMENT
IDEAS
POWERFUL PRODUCTION CAPACITY
The AGE OF ENGAGEMENT is coming!
Age of engagement – the modern marketing age • When online & offline are merging & reinforcing each other. • Where the relationship between consumer and brand can be deeper. • Giving brands a chance to create and cultivate brand loyal consumers.
ENGAGEMENT
IDEAS 5 CLIMAX VALUES
• Monitoring thousands online conversations everyday • Tracking, measuring & analyzing BY 50+ integrated campaigns
300+ digital campaigns
ENGAGEMENT
IDEAS 5 CLIMAX VALUES
we’re always living in consumer’s engagement world
Consumers insights in the AGE OF ENGAGEMENT to know
ENGAGEMENT
IDEAS 5 CLIMAX VALUES
Truly provide insight-driven integrated communication strategy to meet the needs of today’s consumers, regardless of channel, time, or place
INTEGRATED COMMUNICATION
STRATERGY 5 CLIMAX VALUES
WE are pioneering interactive agency have expertise from various global advertising agencies
to provide integrated marketing approach by utilizing our in-depth understanding of various digital disciplines and "Through the line” knowledge.
INTEGRATED COMMUNICATION
STRATERGY 5 CLIMAX VALUES
executed by The most powerful production capacity
The largest team in market (80+) Offers the services in the least amount of time
Progressive technology Maximize consumers’ interactive exerience
POWERFUL PRODUCTION CAPACITY 5 CLIMAX
VALUES
Diversified services Different experts offers the most diversified production services under one roof.
CLIENT SERVICE CULTURAL 5 CLIMAX
VALUES
CLIENT SERVICE CULTURAL 5 CLIMAX
VALUES
CLIENT SERVICE CULTURAL 5 CLIMAX
VALUES
Results-driven through strategic planning & execution • Industry benchmarks • The social index tool • Campaign monitoring system
each campaign is tracked, measured and reported to maximize & demonstrate the effectiveness.
5 CLIMAX VALUES
EFFECTIVENESS
RESULTS
5 CLIMAX VALUES
ENGAGEMENT
IDEAS INTEGRATED COMMUNICATION
STRATERGY
POWERFUL PRODUCTION CAPACITY
CLIENT SERVICE CULTURAL
EFFECTIVENESS
RESULTS
our work
II
CLIMAX VALUES 5
I
AGENCY
III
BEGIN END
IV
REVIEW SHARING
CASE STUDY
review
WHAT WE DO
OUR RECOGNITION
II
CLIMAX VALUES 5
I
AGENCY
III
OUR WORK
INTEGRATED COMMUNICATION
STRATERGY
CLIENT SERVICE CULTURAL
EFFECTIVENESS
RESULTS SHOW CASES
BEGIN WHO WE ARE
ENGAGEMENT
INSIGHTS
POWERFUL PRODUCTION CAPACITY
END
OUR CLIENTS
IV
REVIEW
CLIMAX Interactive Inspiration
THANK YOU!
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