How can your eBusiness make more money?

InnovateUs

How can your eBusiness make more money?

Kevin McCaffrey

Help BusinessesIncrease

Website Profit

TRAFFIC + CONVERSION = PROFIT

What is Conversion

Your Web Page

What is Conversion

Your Web Page

£350 Million

A Target

+10%

1000 Visitors

Only another 2 People out of 980

2.0%+10%2.2%

20+10%22

1000 Visitors

What Affects Conversion?

• Usability– Website Design– Page Structure– Forms & Funnels

• Persuasion– Visitor Motivation– Understanding Objections– Social Proof & Authority

Research

Web Analytics User Tracking Surveys

• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials

What Can you Improve

Objection vs Counter Objection

Objection• Don’t trust your company

• Don’t believe in product

• Don’t understand

• Too risky

Counter-objection

What Can you Improve

Conversion Rate Optimisation#CRO

Graphic DesignWebsite DevelopmentCopywritingData AnalysisMarketing

Split Test Examples

Split Testing

Split Testing Software

38% Increase in completed trial submissions

Lessons• Emotional Copywriting• Big Button with

Contrasting Colour• Supporting Images• Social Proof• Authority• Commitment &

Consistency

• Future Tests• Dark on Light• Bullet Points• Images• Video

11% Increase in Purchases

Future Tests• Big Product Images• Clear Call to Action• Multiple Payment Options• Collect In Store• Phone Number on

Product Page• Delivery Estimate• Customer Reviews

Lessons• Add More Images• Customer Reviews• Video/Audio• Image Zoom• Free Delivery

303% Increase in Revenue

Conclusion

• Usability• Persuasion• Set Yourself a 10% target

Contact

kevin@conversion-rate-services.com

@ConversionRate_

Kevin McCaffrey

Download the White Paper:How You Can Increase Conversion By

20% in 10 Weeks

15 A4 Pages

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