Hoe social is jouw Digital Marketing plan?

1

Egbert Jan van Bel – maart 2012

1

Egbert Jan van Bel

3

4 4

Rise and fall of dinosaurs…

Rise and fall of marketeers…

7

8

9

10

11

12

13

14

15

16

John Deere and the Chip Foose

custom 4020 tractor contest

17

Service = ???

Waar was ‘t ze om te doen?

18

19

Muziek verkoop: toen

20

21

Muziek verkoop: nu

22

23

24

25

Customer ‘lock-in’ becomes ‘mutual commitment’

Frome shareholder value to customer value

Reduction of brands

Different spending of marketing budget

Less ‘typical’ marketing budget

Shift from seduction to service and customer experience (chain)

Shift from sales to service to social

Time is worth more than money

Consuming in stead of selecting

Cooperative markets and competitors (interfacing, communities)

War on reputation and ‘data’ (information, metrics)

From media planning to media control (PR, dialogue, owned/earned)

Most business models are from the 70’s/80’s, what’s up today?

The business is socializing, transparant and ‘influenced’

Kom ook………….

Graag tot ziens, www.beeckestijn.org

Egbert Jan van Bel (egbertjan@vanbel.nl / 06-51315591)

Beeckestijn Business School

Postbus 333

3830 AJ Leusden

T +31 (0)88-472 22 30

F +31 (0)84-220 79 87

E info@beeckestijn.org

W www.beeckestijn.org

28