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This is an example of mega project analysis under subject Strategic Management. Hope this slide will give an idea to do a better slide :)
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HERSHEY’S COMPANY
Prepared by:Mohd Shafli bin Jaafar Sidek
Nurfadhlin Sakina binti NorazmanNorihan binti Abdullah
Nurillena Uzma binti ShafieNorliyana binti Wahid
Norbaizura binti Kamarudin
[A Mega Project Analysis]
Date of Submission : 5 DECEMBER 2013
EMPLOYEE PROFILE
Norihan binti Abdullah2012826702
(Manager)
SUCCESSFUL ENTREPRENEUR
Milton S Hershey
Henry Hershey Veronica Snavely Hershey
MILTON’S BILIBIOGRAPHY13/09/1857
Was born in a farmhouse.
Was learn in 7 different school in 8
years.
In 1871Milton Hershey left
school.
Be an apprenticed to a Lancaster
County confectioner
14 years oldHave a natural
talent for candy-making
18 years oldLearned the art and science of creating tasty confections.
Hershey Choc. Company. Milton's first business in Lancaster
Declare bankruptcy
moved to Denver, learned to make
caramel
Establish himself in Chicago and New York, but found defeat in
both places
In 1883 in Lancester
Set up a candy biz.(specialized in
producing caramel)
In 1894 in LancesterOpened the
Hershey Chocolate Factory
13/10/1945Milton died of a heart attack.
HERSHEY’S COMPANY
Largest producer of quality chocolate in
North America
A global leader in chocolate and sugar
confectionery.
Revenues of more than $5 billion
Founded in 1894 by Milton Hershey
as the Hershey Chocolate Co.
HERSHEY’S INTERNATIONAL
HERSHEY’S RETAIL STORE
TIMES SQUARE CHICHAGO NIAGARA
FALL
SHANGHAI SINGAPORE DUBAI
EMPLOYEE PROFILE
Mohd Shafli bin Jaafar Sidek
2012239534(Marketing Department)
HERSHEY’S TRUST COMPANY
Hershey Trust Company
Milton Hershey School
(non-profit)
Milton Hershey School Trust
Hershey Foods Corporation
(31% owned)
Hershey Entertainment and Resorts
(100% owned)
M.S. Hershey Foundation
Hershey Theatre
Hershey Museum
Hershey Gardens
Hershey Community
Archives
MILTON HERSHEY SCHOOL
Provides education, health care, room & board for disadvantaged children.
1,200 students 10,000 acre campus$65 million annual budget
($96,000 per student)
“The main object…is to train young men to useful trades and occupations so that they can earn their own livelihood”
Deed of Trust
HERSHEY ENTERTAINMENT
AND RESORTS (100% OWNED)
HERSHEY THEATRE
HERSHEY MUSEUM
HERSHEY GARDENS
EMPLOYEE PROFILE
Norbaizura binti Kamarudin
2012452424(Operation & Product Department)
HERSHEY’S PRODUCTS
HERSHEY’S PRODUCTS ALMOND JOY
candy bar HERSHEY’S chocolate bar MAUNA LOA
HERSHEY’S NUGGETS chocolates
CACAO RESERVE
HERSHEY’S EXTRA dark
MILK DUDS candy
PAYDAY peanut caramel bar
CADBURY chocolates
HERSHEY’S POT OF GOLD
boxed chocolates
HERSHEY’S MINIATURES
chocolates bar SKOR toffee bar
5th AVENUE candy bar
HERSHEY’S KISSES brand
chocolates
MOUNDS candy bar SPECIAL DARK
HEATH tofee bar KIT KAT wafer bar
MR. GOODBAR candy bar TWIZZLERS
HERSHEY’S PRODUCTS
HERSHEY’S PRODUCTS
HERSHEY’S CHOCOLATE UNIQUENESS
Mental & Physical Energy
Heart Health Weight Management
HERSHEY’S CHOCOLATE UNIQUENESS
SPECIAL NUTRITION
GLUTEEN-FREE
KOSHERSUGAR FREE
SUGAR FREE PRODUCTS
EMPLOYEE PROFILE
Nurillena Uzma binti Shafie
2012225634(Program & Development Department
Holiday recipes, crafts, gift ideas and activities to create special moments for every season.
Programs and commitment
Programs and commitment
For more than 35 years, the largest youth activity program of its kind in North America, celebrating running, jumping
and throwing for youth ages 9-14.
Programs and commitment
Recipes and tips for meals and snacks, activity and play, and work and home to enjoy the goodness of a balanced
lifestyle.
Programs and commitment
Hershey is a member of the Children’s Food and Beverage Advertising Initiative (CFBAI) in the U.S. and the Canadian
Children’s Food and Beverage Advertising Initiative (CCFBAI)
Programs and commitment
Hershey is a proud member of The Healthy Weight Commitment Foundation, the first-of-its kind coalition that brings together more than 200 industry partners aiming to
reduce childhood obesity
EMPLOYEE PROFILE
Nurfadhlin Sakina binti Norazman
2012460434(Human Resources Department)
HERSHEY’S SPONSORSHIP
HERSHEY’S SPONSORSHIP
HERSHEY’S SPONSORSHIP
HERSHEY’S SPONSORSHIP
EMPLOYEE PROFILE
Norliyana binti Wahid
2012655352(Customer Service Department)
Online shopping
CUSTOMER PROMOTIONS
CUSTOMER PROMOTIONS
Response's customer
THANK YOU
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