Henkel Innovation

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Isaac Rosales | Jackie Becerra

Making Life Easier & Healthier in One Tablet

Theramed Foam Fresh

People Agree...

Dentist Ratio

N. America176,0001/1,900

China16,0001/82,300

India35,001/33,900

Foam FreshMaking Life Easier & Healthier in One Tablet

All-in-One Solution

2050: Brighter Future

Innovative Solutions

9 Billion People

Higher Quality of Life

70% of the world’s Population will be Urban “70% of the world’s population will be urban” -Unicef

2050: Opportunities

Population Water Waste

Making Life Easier & Healthier in One TabletFoam Fresh

All-in-One SubstituteConsistently CleanConvenienceNo Water

Cosmetic Whitening

Health Benefits:

Vitamins

Additional Product Features

Antioxidants

Technical AspectsEdible Layer Foam Nanotechnology

STRATEGIC VALUES

InspireGlobalizeSimplify

Outperform

Sustainability Matrix

Marketing Plan ObjectivesDeveloped Regions

Emerging Regions

Convince to try

Create Awareness

“Do More”

“Do Something”

Developed Region Strategy

Who: Influencers & Dentists

Where: Retail & Online

How: Educational Ads, Free Trials & Coupons

Price: Larger Supply

Who: Government & NGO

Where: Retail

How: Awareness and Social Programs

Price: Smaller Quantity

Emerging Region Strategy

Additional Market SegmentsChildren Military Pet Product

Current Market Value

$ 30.88 B3.2%

Annual Growth Rate

Market Adoption

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