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How to grow your network safely using Facebook's privacy settings.
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Growing your network.
Safely.
Peter Fletcher
Let’s get to know each other
Why use Facebook?
Photo credit: spoon on Flickr
Keep in touch with family and friends
Share photos
And stories
Most importantly, have fun
Why Facebook for work
Develop your profile – Nikki D’Agostino
Build your network – Rob Ham
Leading to new managements
Career opportunities
Support when life is tough – sacked and single
The problem
Status updates can get you sacked
So can photos or comments
You might be stalked
Or harassed
Some bosses don’t “get” Facebook
Being doocedHeather Armstrong
Blogged about work and church
Never mentioned names
Cathartic
Sacked Feb 26, 2002
Image source: www.dooce.com/about
Two steps to safe Facebook
Have *that* conversation
Get proactive with privacy
Photo credit: bobster855 on Flickr
Facebook. Yes? No? Maybe?
Is Facebook permitted at your work?
Why?
Why not?
Your Facebook profile
Is Facebook public?
Or private?
Or somewhere in between?
Who gets to decide?
Your work on Facebook
Can you discuss your job?
What about if you don’t say where you work?
Can you discuss your manager? Colleagues?
Anonymously?
What goes on your profile?
Swearing?
Smut?
*Those* photos?
Photo credit: Leonid Mamchenkov on Flickr
Can Facebook be used…
To check tenant references?
Employee work references?
Manage employee productivity?
Or absenteeism?
Photo credit: surfstyle on Flickr
Be proactive with privacy
Create a professional impression AND have fun
Interact with clients safely
Avoid conflict with your boss
Get into good habits early
Who gets to see your profile?
Work mates?
Owners?
Tenants?
Boss?
Other PM’s?
What parts of your profile do you want visible?
Who do you add?
Work mates?
Boss?
The gardener?
Owners?
Tenants?
Maybe the answer is everyone. Say what?
Managing your privacy
Create Friend lists e.g. owners, tenants
Used to include or exclude who sees what
Four main privacy controls
Profile – who gets to see the info on your profile
Search – who can find you and what they can see
Newsfeed and Wall
Applications
First three are the most important
Who can find you?
Adjust your Search visibility
Adjust Search result content
Decide if you want to be found in a public (Google, Yahoo, Bing) search
Adjust Profile privacy
Problems are caused by:
Status and Links
Photos Tagged of You
Videos Tagged of You
Photos you upload
Problem status updates
Customise Status and Links
Use Customise to include or exclude friends and lists
Can include or exclude based on lists or names
Customise albums
Default setting is Everyone
Create albums based on content
Choose one of the defaults or,
Include or exclude lists or people with the customise function
Consider alternatives
Facebook business Page
A personal blog
In conclusion
Facebook brings lots of opportunities
But a number of risks
Have *that* conversation
Be proactive with your privacy
Especially with Status, photos and videos
peterfletcher.com.au
therealestatemarketingmaven.com
The Real Estate Marketing Maven on Facebook
Twitter.com/peterfletcher
LinkedIn/in/peterfletcher
0419 538 838
What’s the big deal?
200+ million on Facebook
5th biggest nation on earth
Michael Jackson 9.3m fans
Barack Obama 6.5m fans
Altitude 2000+
Loyal Fans with Pages
Fan Pages – an overview
Functions like a personal profile
Wall
Tabs
Reviews, discussions, notes
Applications
Fans
Similar rules
Add value
Create engaging content
Keep it light
Sell only as a service – like Andy
Respond and engage
Building fan community
Recommend to your friends
Promote with Facebook ads
Hyper-targeted campaigns
Ask friends to recommend
First impressions count
Blurb
Info
Post consistently
Create a landing tab
Manage wall and news feed settings
Creating fan interactions
Upload and tag pics
Create an event
Create and tag a note
Post interesting/entertaining links
Create a discussion
Ask for reviews of your service
Add an application
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