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growing renewable audiences prepared for
fool’s gold
re·new·a·ble (rĭ-nū'ә-bәl, -nyū'-)
adj.
Relating to or being a commodity orresource, such as solar energy orfirewood, that is inexhaustible orreplaceable by new growth.
“
audiences must create more audiences
renewable versus not renewable*
• viral marketing• SEO• widgets• ad arbitrage
• pr and blogs• conferences• community building• more features
*with many exceptions!
how to grow renewable audiences
4. Repeat
•Offermatica, GWO
•Home-grown
3. Optimize
•Google analytics
•Internal stats
2. Measure
•Funnels and wireframes
•User observation
1. Identify
renewable ad arbitrage1. Buy some ads2. Some % click through3. Some % subscribe or buy4. More ads are bought5. New users arrive
Andrew Chenhttp://andrewchenblog.com
voodoo@gmail
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