Google+ Authorship in 2013

GOOGLE+ AUTHORSHIP 2013

KEVIN GIBBONSBLUEGLASS.CO.UK

@KEVGIBBO

This time last year…

http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google

19.5% decrease in organic

searchfor clients who

aren’t using Google+

42.6% increase in organic searchfor clients who are using Google+

This wasn’t a direct correlation, of course – however, all of our clients are now on Google+!

12 months later - who’s using Google+?(we decided to do some research…)

36% of Fortune 100 Companies have Google+ Profiles – only 3% use authorship markup

45% of tech sites use Google authorship

Only 7% of Google’s own blogs use authorship!

WHERE ARE GOOGLE GOING

NEXT?

GOOGLE AUTHORSHIP

Google is getting better at connecting the dots – but they still need our

help…

Google know more about your social connections

way beyond Google+

Penguin + Google+ = end of guest content?

http://econsultancy.com/uk/blog/62702-is-guest-blogging-becoming-risky

Agent Rank: Who links to you is likely to be more important than where it’s

fromImportant Author

Less Authoritative Site

Less Important AuthorMore Authoritative Site

Agent Rank filed Aug 2011: http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/

Topical authority & relevance is hugely important

Hire authors & influencers, not copywriters

Don’t give up on backlinks yet – use authorship to support SEO, not replace it

Human engagement & user activity signals are more natural & much

harder to fake!Top content on Mashable.com (using Social Crawlytics)

http://searchenginewatch.com/article/2255957/Is-Human-Engagement-Googles-New-Ranking-Factor-for-2013

Especially when correlating people, links, content & social signals together

1) Brands are slow at adopting Google+/authorship

2) Make the effort to get your team actively using G+

3) Author authority signals are much more trustworthy

Key Takeaways

KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBOBLUEGLASS.CO.UK