View
505
Download
0
Category
Preview:
Citation preview
Maureen Blandford
VP Marketing / GrowthIntel / @MaureenB2B
Facilitated by
Orderof Speakers
page03
Martin Bryant
Bev Burgess
David Keene
Kieran Flanagan
Nick Goode
Tom Gatten
Marshall Kirkpatrick
Jon Miller
Martin Bryant
Editor-at-Large / The Next Web / @MartinSFP
Martin BryantEditor-at-Large / The Next Web / @MartinSFP
page05
Stop / Publishing appalling content marketing
Martin BryantEditor-at-Large / The Next Web / @MartinSFP
page06
Stop / Publishing appalling content marketing
/ Using empty buzzwords
Martin BryantEditor-at-Large / The Next Web / @MartinSFP
page07
Start / Evolving from publisher to editor
Stop / Publishing appalling content marketing
/ Using empty buzzwords
Martin BryantEditor-at-Large / The Next Web / @MartinSFP
page08
Start / Evolving from publisher to editor
Continue / To recognise that people are more than metrics and hierarchies
Stop / Publishing appalling content marketing
/ Using empty buzzwords
Bev Burgess
SVP / ITSMA EMEA / @BurgessBev
Bev BurgessSVP / ITSMA EMEA / @BurgessBev
page010
Stop / Focusing on your own products so much
Bev BurgessSVP / ITSMA EMEA / @BurgessBev
page011
Stop / Focusing on your own products so much
Start / Looking at the whole customer experience
Bev BurgessSVP / ITSMA EMEA / @BurgessBev
page012
Stop / Focusing on your own products so much
Start / Looking at the whole customer experience
/ Looking for ways to innovate with customers
Bev BurgessSVP / ITSMA EMEA / @BurgessBev
page013
Stop / Focusing on your own products so much
Start / Looking at the whole customer experience
/ Looking for ways to innovate with customers
Continue / Thought leadership
David Keene
Field Sales, Success & Product Strategy / Google Apps For Work / @dkeene
page015
Stop / The obsession with targeting Cs
David KeeneField Sales, Success & Product Strategy / Google Apps For Work
page016
Stop / The obsession with targeting Cs
/ The lack of sensitivity to data ownership and intrusion
David KeeneField Sales, Success & Product Strategy / Google Apps For Work
page017
Stop / The obsession with targeting Cs
/ The lack of sensitivity to data ownership and intrusion
Start / Creating moments; don’t be afraid to be genuine
David KeeneField Sales, Success & Product Strategy / Google Apps For Work
page018
Stop / The obsession with targeting Cs
/ The lack of sensitivity to data ownership and intrusion
Start / Creating moments; don’t be afraid to be genuine
Continue / To take risks and check your own bias at
every opportunity
David KeeneField Sales, Success & Product Strategy / Google Apps For Work
Kieran Flanagan
Marketing Director / HubSpot EMEA / @searchbrat
Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat
page020
Stop / Using too many metrics
Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat
page021
Stop / Using too many metrics
Start / Being better at hiring
Kieran FlanaganMarketing Director / HubSpot EMEA / @searchbrat
page022
Stop / Using too many metrics
Start / Being better at hiring
Continue / Quality
Nick Goode
Global VP Product Management / Sage / @nickgoode
Nick GoodeGlobal VP Product Management / Sage / @nickgoode
page024
Stop / Treating your accounting as a retrospection process
Nick GoodeGlobal VP Product Management / Sage / @nickgoode
page025
Stop / Treating your accounting as a retrospection process
Start / Looking at tools and processes; process serves outcome
Nick GoodeGlobal VP Product Management / Sage / @nickgoode
page026
Stop / Treating your accounting as a retrospection process
Start / Looking at tools and processes; process serves outcome
Continue / Social engagement
Tom Gatten
CEO / GrowthIntel
Tom GattenCEO / GrowthIntel
page028
Stop / Accepting the inefficient status quo in sales and marketing
Tom GattenCEO / GrowthIntel
page029
Stop / Accepting the inefficient status quo in sales and marketing
Start / Recording your negatives
Tom GattenCEO / GrowthIntel
page030
Stop / Accepting the inefficient status quo in sales and marketing
Start / Recording your negatives
Continue / Blending sales and marketing
Marshall Kirkpatrick
CEO / Little Bird / @marshallk
Marshall KirkpatrickCEO / Little Bird / @marshallk
page032
Stop / The constant self-promotion
Marshall KirkpatrickCEO / Little Bird / @marshallk
page033
Stop / The constant self-promotion
Start / Thinking about influencer marketing beyond advocacy
Marshall KirkpatrickCEO / Little Bird / @marshallk
page034
Stop / The constant self-promotion
Start / Thinking about influencer marketing beyond advocacy
Continue / Reading
Jon Miller
CEO, Co-Founder / Engagio
Jon MillerCEO, Co-Founder / Engagio
page036
Stop / Measuring and managing marketing only on net-new business
Jon MillerCEO, Co-Founder / Engagio
page037
Stop / Measuring and managing marketing only on net-new business
Start / Radically improve sales development outbound
Jon MillerCEO, Co-Founder / Engagio
page038
Stop / Measuring and managing marketing only on net-new business
Start / Radically improve sales development outbound
Continue / Account-based marketing
All the Assets Mentioned by the Speakers
Brands Need to Evolve from Publisher to Editor
Persuading Buyers to Choose You (pdf)
Avinash Kaushik’s See-Think-Do
Martin Bryant
Bev Burgess
David Keene
Kieran Flanagan
Nick Goode
Tom Gatten
Marshall Kirkpatrick
Jon Miller
Joinership is the New Leadership
Your 20th Century Data Hangover (pdf)
5 Ways to Think More About the Long Term*
Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down
The Marketer’s Guide to Growth Spurts
Brand + Culture + Innovation = Growth
*not actually mentioned but still great, so we’ve included them too
Recommended