Go Annotate Startup Weekend Manchester 2012

Go Annotatesimple online critiques for writers

Please go to http://goannotate.com

Problem

sspelling has grammar?punctuation?!

is it any good?

pacing

structure

length

who does editorial review?

Self published content

SolutionValidate your writing

Market

Go Annotate

= ££££

professionalspoets

hobbyist

Who is it for?

Competition

user friendly

functionality

Go Annotate

@email pingpong

we *hate* this

Who else is out there?

Business Model

‘Open Source’

Free

Content public

One Off Critique

£3 one time

Content private

Unlimited Member

£5 per month

Content private

Platinum Member

£9 p/mUltimate plus

NotificationsComing soon sentiment analysis

How we operate

Projections

Cost of Customer Acquisition: £10

Customer Lifetime Value: £30

*conservative assumption

2013 2014 2015

£10,000

£40,000

£100,000

£350,000

*based on 6 month subscription

AdWord, event sponsorship

Conversion to pay 10%

Our assumptions

State of Play

Build Fast! Ship Faster! Learn!

Qualitative and Quantitate data

>230 unique users by Sunday morning

Release Alpha Saturday night

Continued Feedback and learning

Integrating payments

Iterate & Validate with Customers

Promote on Reddit, Twitter, IRC etc

Where we at?

Overview

ProblemSelf published content

SolutionValidate your writing

Validation> 300 unique users & ready to turn into customers

Recap

Questions?

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