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Global Alliance for Public Relations and Communication Management 2010 Membership Presentation
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Global Alliance for Public Relations and
Communication Management
Global Alliance Profile and Membership Information 2010
(For Potential Members)
Rationale: Encapsulate the Global Alliance’s dual mission of
raising standards of the profession and advocating for the
profession
Welcome to the Global Alliance •The Global Alliance is an umbrella organisation linking Public Relations and
Communication Management professional associations worldwide
•Amongst its mission the Global Alliance seeks to enhance the Public Relations
profession and its professionals around the world working in the following
areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about)
Unify & Link
Professional Standards
Member Development
Service to the members and profession
•The Global Alliance intends not only to embrace the value of diversity within
the Public Relations profession but also focus on common principles within the
profession.
History & Key Landmarks of the Global Alliance
• History
The Global Alliance formally established on 25 October, 2000 after a Public
Relations World Congress sponsored by the Public Relations Society of
America and the International Public Relations Association.
Established through the coming together of leaders from various professional
associations
More than 20 national and international associations were actively involved in
the founding of this historic framework.
History & Key Landmarks of the Global Alliance
• Key Landmarks
2003 – The first World Public Relations Festival was held in Rome, Italy, under the
theme “Ethics in Public Relations”
2006 – Participation in the Rome World Congress on Communication for Development,
promoted by the United Nations
2008 – Re-launch of the Global Alliance website making it one of the central resources
for the on-line PR community
2008 – Global Alliance Center established at the Università della Svizzera italiana,
Lugano, Switzerland
2010 - World Public Relations Forum (WPRF) 2010,
Stockholm, Sweden
Aims & Objectives
•To provide a forum to:
Share ideas and best practice
Seek common interests and standards
Provide a better understanding of the unique aspects of each culture in
which practitioners operate
•To offer access to information regarding:
Regional or international conferences and seminars
Case studies
Awards programs
Benchmarking research
Networking opportunities for professionals
•To serve as a vehicle for examining:
Ethical standards
Universal accreditation options
Initiatives to strengthen the profession around the
world
Global Alliance Five-Year Strategic Plan
•In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a
new five-year strategic plan, 2009-2014.
•The strategic priorities for the five-year period include:
Creating value for member associations & practitioners;
Enhancing member engagement & participation;
Growing visibility & influence;
Securing the financial model;
PR “R & D” / Innovation
•Board Executive Committee
John Paluszek, Chair, (PRSA, U.S.A.)
Dan Tisch, Chair Elect, (CPRS) Canada
Amanda Jane Succi, Secretary (FERPI, Italy)
William Murray, Treasurer (PRSA, U.S.A.)
Nina Volles, Secretary General
•Immediate Past Chair
Colin Farrington (CIPR, United Kingdom)
Global Alliance Executive Board
•Board Members
Catherine Arrow (PRINZ, New Zealand)
Thorsten Luetzler (DPRG, Germany)
Paul Mylrea (CIPR, United Kingdom)
Ronel Rensburg (PRISA, South Africa)
Shameem Abdul Jalil (Institute of Public Relations Malaysia)
Gustavo Pedace (Public Relations Institute of Argentina)
Global Alliance Board Members
Global Alliance Current Members 2010
Europe
Asociaci de Directivos de Comunica, Spain
Association of Lithuanian PR Specialists,
Lithuania
Austrian Public Relations Society, Austria
Belgian Public Relations Centre, Belgium
Bulgarian National PR Association, Bulgaria
Chartered Institute of Public Relations, United
Kingdom
Communication Publique, France
Confederation Europeene Des Relations
Publiques, Belgium
Croatian Public Relations Association, Croatia
Estonian Public Relations Association, Estonia
Federazione Relazioni Pubbliche Italiana, Italy
German Public Relations Association, German
Hungarian Public Relations Association,
Hungary
Komora Public Relations, Czech Republic
Europe (Continued)
Latvian Public Relations Association, Latvia
Norwegian Communication Association,
Norway
PRIME-European Student Association,
France
Public Relations Institute of Ireland, Ireland
Public Relations Society of Slovenia,
Slovenia
Russian Public Relations Association, Russia
Schweizerische Public Relations Gesellschaft
(PR Suisse), Switzerland
Swedish Public Relations Association,
Sweden
Turkish Public Relations Association, Turkey
UJJEF – Communication et Enterprise,
France
Global Alliance Current Members 2010North & South America
Canadian Public Relations Society, Canada
International Association of Business
Communicators, United States of America
Public Relations Society of America, United
States of America
Federal Council of Public Relations
Professionals, Brazil
Inter-American Confederations of Public
Relations, Brazil
Mexican Association of Public Relations
Professionals, Mexico
Public Relations Society of Puerto Rico,
Puerto Rico
Asia, Oceania, Middle East & Africa
Institute of Public Relations Malaysia, Malaysia
Institute of Public Relations of Singapore, Singapore
Korea Public Relations Association (KoreaPR), South
Korea
Public Relations Society of India, India
Public Relations Society of Indonesia, Indonesia
Public Relations Society of the Philippines, Philippines
Public Relations Institute of Australia, Australia
Public Relations Institute of New Zealand, New Zealand
African Public Relations Association, Nigeria
Institute of Public Relations Ghana, Ghana
Nigerian Institute of Public Relations, Nigeria
Public Relations Society of Kenya, Kenya
Public Relations Institute of
Southern Africa,
South Africa
Public Relations
Association of Uganda,
Uganda
Global Alliance Recent & Current Initiatives
• Launched Sponsorship & Partnership 2009 initiative whose benefits
amongst other things serves to create value for member associations
and securing the financial model
The Global Alliance aims to make available to member associations
templates of key projects such as the Sponsorship & Partnership for
use within their own initiatives
• Developing new media and communication channels e.g. Webinar series
• Advance the Global Alliance service provision through Speakers Bureau
As a member you have the opportunity to be part of the Global
Alliance’s Speaker’s Bureau
• New & improved GA website integrating all of the GA’s
Projects and initiatives as well as providing you with central
Global information hub
Global Alliance New & Improved Website
Up to date GA Member and
PR Industry news via RSS
feeds
Flexibility in sharing articles
through the integrated “Share
Buttons”
Quick access to ALL of GA’s
on line social networking
activities
International Job Center for
both employers and job
seekers
Easy to use Knowledge
Center; a centralised
information hub
Global Alliance Knowledge Centre
•The Global Alliance aims to build a diverse body of
knowledge to assist public relations and communication
management professionals in their work.
•The Knowledge Centre offers you amongst other things: -
Guidelines and research papers
Case studies of award winning PR campaigns
Speeches
Policy documents
Interviews
Templates
Industry reports
•Opportunity to contribute articles and material to the
Knowledge Centre
Global Alliance Bimonthly E-newsletter• Amongst a host of insightful articles that include a
commentary from the Global Alliance Chairman , the
GA e-newsletter is packed with: -
Research publications
Upcoming events
Current Global Alliance projects
Social networking highlights
Guest columnists
Featured jobs
• As a member of the Global Alliance not only will you
read what other professionals in the PR industry
have to say, but you can also have your article
featured in the e-newsletter
Global Alliance Online Social Networking
• Linkedin profile complete
with own group for
discussion
• Amongst other benefits, the
Global Alliance group offers:
Intra profession
networking and
connection
Real time discussion
opportunities on various
PR topics
Live news feeds from
the Pubic Relations
industry
Job board
• June 2010, Stockholm, Sweden
World Public Relations Forum (WPRF)
Global Alliance Upcoming Events
World Public Relations Forum (WPRF) 2010
Organizer: The Global Alliance in partnership with the Swedish Public
Relations Association
Location: Stockholm, Sweden
Date: June 14, 2010 to June 15, 2010
Website: www.wprf2010.se
• The Swedish Public Relations Association warmly welcomes you to Stockholm for the
6th World Public Relations Forum. The theme for the conference is "Communicative
Organisations - in pursuit of a new paradigm". We take off in our recently finished
unique research project "Business Effective Communication". The results are
summarized by professor Sven Hamrefors in a published video at
http://vimeo.com/3335021
•"Communicative organisations - in pursuit of a new paradigm"
The new Global Alliance membership package has many important
benefits, amongst them:
Your members are part of a global community of 160,000 public
relations professionals – a unique marketing opportunity to current and
prospective members
Discounted access to conferences put on by the GA member
associations in other countries for your members
Enables you to participate in international collaboration to raise
standards, share knowledge, advocate for the profession and grow as
well as strengthen public relations associations like yours
It demonstrates your commitment to a shared vision to advance the
public relations profession and the global society we serve
Global Alliance Membership: An Insight & Fee
Structure
Following a unanimous resolution passed at the GA
annual general meeting in June 2009, Vancouver, the
Global Alliance is moving to a fee structure that aligns
GA dues with the number of individual public relations
practitioners who belong to the member association
We are confident this will broaden the GA’s membership
base by reducing fees for small associations, while
creating a stable and sustainable financial model
Other sources of revenue are currently being pursued
such as a comprehensive sponsorship/partnership
program
Global Alliance Membership: An Insight & Fee
Structure
Global Alliance Fee Structure 2009-2010
National Association Members
Affiliated Association Members
1 – 300
Individual MembersEUR 150 EUR 120
300 – 1000
Individual MembersEUR 300 EUR 240
1000 – 2000
Individual Members EUR 500 EUR 400
More Than 2000
Individual Members EUR 1000 EUR 800
PR Research
Organisations,
Councils & OthersN/a EUR 400
GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND
COMMUNICATION MANAGEMENT
Global Alliance Center | Global Alliance for Public Relations and Communications Management
Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland
phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website
www.globalalliancepr.org
Thank You for Your Consideration in Joining the Global
Alliance. We Look Forward to your Organization Joining
Us in Sharing Our Vision to Advance the Public Relations
Profession
Please kindly use the attached form to identify the current size of your
association, and your membership category, and return to the address below
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