GLL Presentation

OFF Page Optimization Techniques

Google Local

How Local SEO differ From Normal SEO

Local SEO is basically influenced by citations, which are just a snippets of information Google assembles in order to get a read on your business location. Links play a part in local rankings as well, but the best links for local are also used to further corroborate location.

Local SEO Organic SEO

Organic search results aren’t tied to brick and mortar signals. Citations in the traditional sense, don’t influence organic rankings as much. Organic pages can rank independent of the underlying location of the publisher, by creating localized content. In traditional organic SEO, Google is looking for trusted content, rather than a trusted location.

Few Guidelines For Local SEO

1. Have an address in the town or city that you’re targeting

2. Create and verify your Google+ Local page

3. Remove duplicate Google+ Local pages

4. Fully complete your Google+ Local page

5. Decide what page of your website to list on your Google+ local page

6. Choose appropriate categories on your Google+ Local page

7. Use a local phone number

8. Be consistent with your business’s name, address and phone number

9. Make it easy for people to contact and/or find you

Continued….

Add a map of your business’s location to your website Include your location and keyword on your website landing page Create a separate page on your website for each location that you want to

target Create a separate page on your website for each product/service that you

offer Write unique content for every page of your website Ensure your website looks good and is usable on multiple devices and

screen resolutions Get your business listed on 3rd party websites Get ratings and reviews on your Google+ Local page and on 3rd party

websites

A Short review on Microformat and hreview

Microformat: Microformats is a set of agreed upon HTML convention which is used to describe the content, and will give more control of the snippets which will get displayed in Google SERPs. Google and other search engines had created a standard structured data called Schema.org that it could be one informed way to understand the content.

Microformats make use of the class attribute in HTML tags which is often placed in between <span></span> or <div></div> so as to assign brief and descriptive names to entities and their properties.

Example of Microformat through hcard:

Personal Information is:

<div>

<img src="www.abhinav.com/atuabhinav.jpg" />

<strong>Abhinav shukla</strong>

ABC Position at Smegoweb

Noida Phase II

Noida, UP 12345

</div>

Same information with hCard:

<div class="vcard">

<img class="photo" src="www.abhinav.com/abhinav.jpg" />

<strong class="fn">Abhinav Shukla</strong>

<span class="title">ABC Position</span> at <span class="org">Smegoweb</span>

<span class="adr">

<span class="street-address">Noida Phase II</span>

<span class="locality">Noida</span>, <span class="region">UP</span>

<span class="postal-code">12345</span>

</span>

</div>

hReview: hReview is a format for embedding review information of businesses, services, product tec.

hReview

Single Review: Used forindividual review

Aggregate Review: Used for summary information about a collection of user or critic reviews about an item

<div itemscope itemtype="http://schema.org/Review">

<a itemprop="url" href="http://www.americanflooring.co.uk/"><div itemprop="name"><strong>American Flooring</strong></div>

</a>

<div itemprop="reviewBody">My headache with wood floor varnishing has been reduced with americanflooring.co.uk. Professional work done with quality standards and work finished on time. I look forward for continuing their service with my new flat.</div>

<div itemprop="author" itemscope itemtype="http://schema.org/Person">

Written by: <span itemprop="name">John Mccork</span></div>

<div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing">

<span itemprop="name">1</span></div>

<div><meta itemprop="datePublished" content="2013-04-25">Date published: 04/25/2013</div>

<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">

<meta itemprop="worstRating" content="1"><span itemprop="ratingValue">5</span> / <span itemprop="bestRating">5</span> stars</div>

</div>

hReview Example:

How to check Microformat and hreview, whether code is right or not:

Either Use this Tool:

https://developers.google.com/webmasters/structured-data/testing-tool/

Or:

https://www.google.com/webmasters/tools/richsnippets

How a Perfectly Optimized Local Page Looks Like

Off Page Optimization – A Quick Review

Same As Normal SEO, We do All submissions for Local SEO. The one and only one difference is that, in Local SEO All submissions include NAP information.

Off Page Process Includes:

Business Listing / Citation Bookmaking Guest Blogging Press Release Submission Directory Classified PPT Submission

Question/Answer Image Submission

Explanation on Each Activities

Business Listing / Citation

A citation is just like a online reference to our business name, address and phone number (NAP). Google use NAP to evaluate the online Authority of our business. It is highly advisable to be 100% consistent in name (abbreviations? Ltd?), phone number (+44? spaces or no spaces?) and address (suite number? floor?).

Why are citations important?

Citation is considered as one of the primary factor which is used by Google in deciding the order of business which is to be displayed in Local Search result. Few Examples of Citation sites are: www.192.com www.yell.com www.yelp.co.uk www.scoot.co.uk www.thomsonlocal.com www.hotfrog.co.uk

Live Example: Submission Done by Us

http://www.localbd.com.au/company/Maternity-Revolution_1219345/

Live Example: Submission Done by Us

http://www.localbd.com.au/company/Maternity-Revolution_1219345/

Bookmaking

It is one of the best technique of Viral Marketing where both user and Publisher get benefited. Now let’s talk from both point of view:

From User Point of view: Let say a user looking for Photo Recovery Tool. Of course there are several companies who are offering their product online. Several Bookmark done by different owners or publishers. This open a array of options to choose best product at best price.

From Publisher Point of View: It is one of the best option to attract visitors to your site by providing the information/service/product what they are looking for.

http://beta.slashdot.org/submission/3719527/stylish-maternity-dresses

Live Example: Submission Done by Us

Guest Blogging

Guest posting is basically creating content and publishing it on another person's website. This is a great way to build an online reputation and for a company to get its name out there.

Activities Included in Guest Blog Research: Finding guest posting sites through different Queries and

Tools Need to perform Qualitative analysis Analyze different SEO factors like PR, PA, DA, and Social

Engagement Perform Traffic analysis It is also important to find out Member count And finally Approach the blogger

Live Example: Submission Done by Ushttp://glipho.com/noraghart/enjoy-your-pregnancy-with-comfortable-and-chic-maternity-clothes

Press Release Submission

A press release is some newsworthy information about your business or product that you submit to media outlets.

Or in simple Term

you can say that if something launched new by the company in Market then we normally submit to media outlets, to enhance awareness about our product.

For Example A New Version of Rankwatch i.e. Local Rankwatch is

Launched by our Company, So we should have to submit it to different online outlets, to increase awareness about our product.

SEONEXT Unveils Local Rankwatch For Easy Tracking of Local Assets

Live Example: Submission Done by Ushttp://pressreleaseping.com/avail-creative-wedding-photography-services-pk-creative-images

Directory

In Directory submission, submit website title, URL, brief description, Email ID to the directory and then Choose correct Category.

Classified

To better understand Classified; just take example of Different Advertisement media like, Newspaper, Magazines, Radio and Television. Here what you find small Ads which are displayed with intent of promoting their brand. Same as those ads, Classified ads are online ads which we normally placed on different classified resources.

Live Example: Submission Done by Ushttp://www.classifiedads.com/clothing_apparel-ad151070172.htm

PPT SubmissionPPT and Video shaing or submission is considered as one of the best Off Page Technique in which we share and submit content related to our product, website or service to different PPT and Video Submission sites.

Live Example: Submission Done by Ushttp://www.powershow.com/view0/6b2261-MzNjZ/Maternity_Clothes_in_Australia_powerpoint_ppt_presentation

Question/Answer

Targeted Traffic = Better Conversion

Like search for this query:

Where are there $5 blackjack tables in Las Vegas?

Might be possible I am a newbie and go with such type of search term, and Chances are I will hit a Quora result:

The information which I get in Quora page might be useful and i will directly visit the site which is linked with Quora.

Conclusion:For conversational queries Question answer is one of the best option through which you can rank on top position and draw unique visitors towards your site.

Image Submission “A picture is worth a thousand words”. You can

attract more and more visitors through image submission. A Advance version of Image submission is “Infographics” through which we can easily do link baiting.

Live Example: Submission Done by Ushttp://imgur.com/IKDwdb2