Presented by
KORICHI Mohamed Amine
Introduction
We, humans, live in groups of people.
For the exchange between these
groups or even between the members
of one group, communication is used.
We communicate for several reasons:
to express feelings, opinions, ideas, …
However, some people have the
ability to get people to adopt their
ideas and opinions. This ability is
what we call Persuasion.
Do you think you are persuasive ?
What techniques do you use?
What if you can use other techniques ?
5 Techniques Of Persuasion
A scientist has disguised as a homeless
person and asked people for 1€
He retried by asking for the time first
and then, he asked for the 1€
28%
58%
Ask for 1€ ask for time then 1€
This technique
is called
Foot-in-the-door
Scientists asked a group of students to
go with old people to the zoo for 2 h
17%
Go to the zoo
After that, the scientists asked other
group of students to go with old
people 2h per week for 2 years
17%
50%
Go to the zoo for 2 years, otherwise once
This technique
is called
Door-in-the-face
A street trader asked people to taste
his pizza
With others, he asked while touching
their forearms
50%
80%
Taste pizza Taste pizza + forearm touch
A call center was calling people in
order to sell them cookies
After that, they used an approach of
asking first “how are you ?”and chat a
little bit before asking to buy cookies
10%
25%
Sell cookies How are you? + sell cookies
Scientists went to the street and
asked people to respond to a
questionnaire
32%
Questionnaire
To others, they put an advertisement
witch looks like a fine on their cars
32%
62%
Questionnaire Stress + solace + questionnaire
In the case of a real fine
32%
62%
8%
Questionnaire Stress + solace + questionnaire
Stress + questionnaire
“The most important
persuasion tool you have in
your entire arsenal is integrity”
Zig Ziglar