View
1.900
Download
4
Category
Tags:
Preview:
DESCRIPTION
Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London
Citation preview
Getting Started withSocial Media Monitoring
Nathan Gilliatt
Monitoring Social Media BootcampMarch 30, 2010
A few things to consider• Amount of buzz about the
company
• Company’s current reputation
• Marketing objectives
• PR objectives
• Customer service issues
• Existing measurement practices
• Staff comfort level with technology
• Staff analytical skills
• Language coverage
• Information distribution
• Source media types
• Tools or services
• Monitoring or measuring
• Engaging customer or media
• Action assignment & tracking
• Facebook integration
• Twitter integration
• CRM integration
• BI integration
• Available budget
• Dashboards & reports
• Keyword or threshold-based alerts
• User administration
• Shared vs private projects
• Automated sentiment analysis
• Monitoring or discovery
• Buzzword compliance
Level check
1000heads1st2CAlterianAM AnalyticsAMI SoftwareAmplified AnalyticsAnderson AnalyticsAndiamo SystemsAtomic IntelligenceAttensityAttentioAutonomy Interwovenbc.labBigmouthmediaBitextBiz360Bloggers’ MindBlogMeterBoleroBrand TitanBrandintelBrandtologyBrandwatchBurrellesLuceBuzzAnalytics LLCBuzzcapture B.V.BuzzdetectorBuzzDingBuzzientBuzzLogicBuzzNumbersBuzzStreamCICClarabridgeClearForestCluerayCognitaCollective IntellectColligentComMetricConnotateContext AnalyticsConverseonConversitionCovalenceCrawdad TechnologiesCrimson HexagonCritical MentionCRMMetrixCubit Media ResearchCustomScoopCyberAlertCyberWatcher
CyTRAP LabsDaqiDentsuDialogixDigimindDigital Influence GroupDigital PRDistilledDNA13Dow Jones & CompanyE.lifeeCairn, Inc.Echo ResearchEchometrixEcofact AGEcosystemaEdelmanElsevierEmPower ResearchEntrenzaEnvisionalEthorityEvolve24EvriExpert SystemFiltrboxFirstRainFluxFPinfomartFractal AnalyticsFutures SportGalaGeeYeeGrazrGreat Minds InteractiveHapaxHeardableHiveFireHiveSightHotGrindshottolinkHue Web StudioHyveiCrossingiMenteImootyImpactWatchInfegyInfonicInformminfüzInsideViewinstant Information
IntegrascoIntelligence TechnologiesInteroneIterasiJ.D. Power & AssociatesJamiqJanyaJodangeKaavaKairos Future AnalyticsKDPaine & PartnersKeibi TechnologiesLexalyticsLeximancerListenLogicLodging InteractiveLogicbowlManaging NewsMarchexMarket SentinelMarketClustersMarketOutsiderMedia Measurement LtdMedia ProofMedia Watch Middle EastMediaBadgerMediaHoundMediaMiserMediatrack ResearchMegaputerMeltwaterMetataleMetricaMightyBrandMillward Brown PrecisMindCometMindMattersMoreoverMorningside AnalyticsMotiveQuestNameProtectNetBaseNetemicNetEquityNetMap AnalyticsNetworked InsightsNew Media IntelligenceNew Media StrategiesNewbaseNexalogy EnvironicsNielsen BuzzmetricsObjectiveMarketerOnalytica
Orchestr8OvertonePalantir TechnologiesParnassus GroupPerception MetricsPolecatPortent InteractivePR NewswirePrecise MediaPrimelabsPsydexQuirk eMarketingRadian6RelegenceRelevant NoiseReport International LtdRepuMetrix Inc.Reputation InstituteReputationHQReputicaRTGIRush Hour AnalyticsSatmetrixScanblogScout LabsScupSentiment MetricsSentiMetrixSerendioSilverbakkSkyGridSmalltalksSmmartSocial MentionSocial WavelengthSocialarcSocialMetrixSocialRepSocialscapeSocialwareSpectrumSpinn3rSpiral16Sports Media ChallengeStartPRStockMoodStreamwallSymscioSynthesioSysomosTealiumTNS CymfonyTraackr
TrackurTrendictionTrustworthyTullo Marchall Warren LtdUKNetMonitorUltraSuperNewUnbound TechnologiesVanksen GroupVerisignVICO Research & ConsultingViralheatVisible TechnologiesVMLVocusWaggener EdstromWavemetrixWebClippingWeeTrackWhite NoiseWhitevectorWiredsetWiseBriefWiseWindow
Why monitoring?
Defensive keyword monitoring of brands and products to find complaints in order to respond.
Customer complaints
More reasons
Customer questions
Sales leads
Campaign tracking
Product innovation
Competitor actions
Market research
Beyond marketing…
Defensive keyword monitoring of brands and products to find complaints in order to respond.
3D Listening
Apply more modes of listening to more sources of data to
create value in more parts of the company.
And not Or
5 modes of listening
✓ Monitor
✓ Measure
✓ Alert
✓ Search
✓ Mine
Mindsets
Monitor or measure?
Customers, influencers, or media?
Web analytics
PR measurement
WOM measurement
Market research
Limitations
Incomplete results
Imperfect automation
Few standards
Tools and services next
Your turn
Contact
Nathan Gilliatt
+1 (919) 414-1043
gilliatt@socialtarget.com
@gilliatt
http://www.socialtarget.com/
http://net-savvy.com/executive/
http://SocialMediaAnalysis.com
http://AnalyticsCamp.org
Recommended